Social Media Marketing Specialist

DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. We are seeking a creative, analytical, and results-driven Paid Social Marketing Associate to support the execution and optimization of paid social advertising campaigns across our portfolio of fashion and lifestyle brands This role partners closely with the Paid Social Marketing Manager and Creative team to manage day-to-day paid media initiatives across Meta Ads (Facebook & Instagram) & Tik Tok Shop. The ideal candidate is passionate about digital marketing, stays ahead of social media trends, and uses performance data to drive profitable growth while maintaining brand consistency. Responsibilities Familiarity with TikTok Shop, Shopify, influencer marketing, and creator partnerships Experience supporting paid campaigns during product launches, promotional events, and seasonal campaigns Assist in the execution, management, and optimization of paid social advertising campaigns across Meta Ads (Facebook & Instagram) & TikTok Shop Monitor paid social campaign performance daily across all active platforms, tracking budgets, pacing, ROAS, CPA, CTR, CPM, CPC, and other key performance metrics to ensure campaigns remain on target Manage campaign budgets by adjusting daily and lifetime spend, reallocating budget toward top-performing campaigns, and ensuring monthly media spend aligns with overall marketing objectives Analyze campaign data to identify trends and optimization opportunities, then implement tactical changes—including audience targeting, bidding strategies, placements, creative rotation, and budget allocation—to improve campaign performance and maximize return on ad spend Collaborate with the Creative, E-commerce, and Brand Marketing teams to develop high-performing ad creatives, including static, video, carousel, and UGC-style content Partner with the Social Media, Creative, and Influencer Marketing teams to identify high-performing organic content, creator partnerships, and UGC that can be scaled through paid media, including boosted posts, creator whitelisting, and paid amplification Execute ongoing testing across audiences, creative assets, messaging, placements, campaign structures, and bidding strategies to continuously improve acquisition efficiency, conversion rates, and return on ad spend Utilize AI-powered marketing tools and automation platforms to streamline campaign management, reporting, creative analysis, audience insights, and optimization workflows. Continuously evaluate emerging AI technologies that improve campaign performance, operational efficiency, and decision-making Build automated reporting dashboards and leverage AI-assisted analytics to identify trends, surface optimization opportunities, forecast performance, and reduce manual reporting Stay current on platform updates, AI advancements, privacy changes, consumer behavior, and competitive activity across the digital advertising landscape, proactively recommending new strategies and testing opportunities Assist in launching new advertising channels, beta features, AI-driven campaign products, and emerging paid media opportunities that support customer acquisition and revenue growth Prepare weekly, monthly, and campaign-level performance reports that translate campaign data into clear business insights, strategic recommendations, and next steps for cross-functional stakeholders Collaborate closely with the E-commerce, Merchandising, and Brand Marketing teams to align paid media strategies with seasonal collections, product launches, promotional calendars, inventory priorities, and key retail moments Support campaign tracking, attribution, and measurement through Google Analytics (GA4), Meta Pixel, TikTok Pixel, Google Tag Manager, and other marketing technologies to ensure accurate performance reporting Experience generating and analyzing performance reports using Meta Ads Manager, Triple Whale, GA4, and AI-powered analytics tools such as Claude or ChatGPT Develop a deep understanding of fashion and apparel performance marketing, recognizing how merchandising, trend cycles, creative refresh cadence, product lifecycle, inventory availability, and customer purchasing behavior influence media buying decisions. Apply these insights to optimize campaigns for premium fashion and lifestyle brands Ensure all paid media initiatives align with brand identity, customer acquisition goals, profitability targets, and long-term business objectives while maintaining a disciplined, data-driven approach to performance marketing Qualifications Required experience managing paid social campaigns for apparel, fashion, or lifestyle brands Bachelor's degree in Marketing, Advertising, Communications or a related field 2-3 years of experience managing or supporting paid social media campaigns for an e-commerce retailer, fashion brand, consumer products company, or digital marketing agency Hands-on experience with Meta Ads Manager and familiarity with TikTok Ads Manager Experience analyzing campaign performance and translating data into actionable recommendations Demonstrated experience using AI-powered marketing and analytics tools to improve campaign performance, automate reporting, accelerate data analysis, and optimize paid media workflows Experience working with Shopify and e-commerce marketing is strongly preferred Familiarity with Meta Pixel, TikTok Pixel, Google Tag Manager, and conversion tracking best practices Strong understanding of AI-assisted performance marketing platforms, predictive analytics, automated bidding strategies, and marketing automation technologies Experience applying AI tools to audience research, creative performance analysis, reporting forecasting, and campaign optimization—not limited to generative AI applications Proven experience managing paid social campaigns for fashion, apparel, lifestyle, or consumer brands with a strong understanding of merchandising calendars, seasonal launches, creative testing cadence, and e-commerce performance metrics Passion for fashion, digital marketing, social media, and consumer trends Familiarity with TikTok Shop, Shopify, influencer marketing, and creator partnerships Experience supporting paid campaigns during product launches, promotional events, and seasonal campaigns Preferred Qualifications Must live near the Los Angeles area Traditionally work a Monday - Friday role, 9 am - 5:30 pm BUT be prepared to provide additional oversight during critical business periods, including major product launches, promotional events, and seasonal campaigns, ensuring paid media performance remains aligned with business objectives which can include weekends #J-18808-Ljbffr