General Manager - Boutique Fitness
$50k - $52kFit Franchise Brands
Job Description
Job Description
MAX Fitness & Wellness: Berkeley, NJ
Full Time, In-Person
MAX Fitness & Wellness is more than a gym, we’re a supportive community focused on helping people look and feel their best through expert-led fitness, simple nutrition guidance, and accountability. Our proven system has transformed thousands of lives, and our Hillsborough location is looking for a strong leader to help drive results, culture, and growth.
Position OverviewThe General Manager is responsible for the overall performance of the location, including sales, team leadership, member experience, and day-to-day operations. This role is ideal for a motivated leader who thrives in a fast-paced environment, enjoys coaching and developing others, and is driven by both people and performance.
You will serve as the face of the business: leading the team, supporting members, and ensuring the center consistently delivers an exceptional experience.
Key ResponsibilitiesLeadership & Team Management
Lead, coach, and develop a high-performing team of instructors and front desk staff
Set clear expectations and hold the team accountable to performance and service standards
Manage hiring, onboarding, scheduling, and ongoing training
Foster a positive, energetic, and professional culture
Sales & Growth
Drive membership sales and enrollment into programs and challenges
Lead by example in consultations, follow-ups, and conversions
Execute local marketing initiatives and community outreach
Track KPIs and sales performance, adjusting strategies as needed
Operations & Member Experience
Oversee daily operations to ensure smooth, efficient center performance
Deliver an exceptional member experience from first visit through long-term retention
Handle member concerns with professionalism and care
Ensure facility cleanliness, organization, and brand standards are upheld
Administrative & Reporting
Manage basic reporting, payroll oversight, and scheduling
Maintain systems and processes to support consistent results
Communicate effectively with ownership and corporate support teams
2+ years of leadership or management experience (fitness, retail, hospitality, or sales preferred)
Strong sales background with a proven ability to drive revenue
Excellent communication, organizational, and interpersonal skills
High energy, positive attitude, and solution-oriented mindset
Comfortable leading from the front and being hands-on daily
Passion for health, fitness, and helping others succeed
$50,000 - $52,000 annual base salary
Bonus and commission incentives available after 90 days of employment
Growth opportunity within a results-driven, people-first fitness brand
Competitive salary with performance-based incentives
Opportunity to grow within a nationally recognized fitness brand
Supportive leadership and proven systems
Meaningful work that makes a real impact on people’s lives
Ready to lead, inspire, and grow?
Apply today and become a key leader at MAX Fitness & Wellness Marlboro.
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