Senior Manager, US Social Media

Job Title: Senior Manager, US social media Location: Cambridge, MA About The Job The Senior Manager, US Corporate Social Media plays a pivotal role in bringing Sanofis corporate brand to life across social channels in the United States. This position supports our corporate social media strategy across Meta, YouTube, TikTok and LinkedIn, optimizing efforts that reinforce our commitment to patients, communities, and our people while advancing Sanofi's business priorities. As a creative and strategic communicator with experience developing and executing social media campaigns, this role sits at the intersection of strategy, creative, and operations bringing above-brand/corporate storytelling to life through creative conception, content execution, and cross-functional partnership. Reporting to the Head of Social Media as part of the US Communications team, this individual will serve as a trusted partner to global digital counterparts and cross-functional stakeholders. This role is hybrid, 3 days in-office, based out of Cambridge, MA. About Sanofi Were an R&D-driven, AI-powered biopharma company committed to improving peoples lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve peoples lives. Main Responsibilities Work with internal business partners (therapeutic areas, corporate reputation, People & Culture, global counterparts) and supporting agencies to understand social media needs and help develop strategies to bring ideas to life on social channels Develop and execute creative content that ranges in size and format from static graphics to videos Develop and own above-brand/corporate influencer playbook and process documentation, serving as a centralized resource for cross-functional teams Take ownership of managing US workflows in a centralized Customer Experience Management tool, including oversight of campaign set-up, adherence to processes and cross-team coordination Collaborate with global social media counterparts to ensure consistency and cohesiveness across global corporate channels Monitor campaign performance and contribute learnings to optimize future social media initiatives Support social media employee training and education Evaluate and recommend new social media formats, approaches and technologies to enhance Sanofis social presence Basic Qualifications Bachelor's degree required 5-8+ years of experience in social media management, digital marketing, or corporate communications, with a track record of translating business goals into compelling social strategies and content Demonstrated success capturing and editing/producing social-first videos Proven track record of creative strategic thinking and execution (management of social campaigns from strategy to reporting, social-first video shooting, editing, publishing) Experience managing influencer partnerships and campaigns (HCPs/DOLs, patients, influencers/content creators) Experience with paid social amplification strategy and working alongside media/paid social teams Strong understanding of social channels and new/emerging formats (LinkedIn, Meta, TikTok, YouTube, Reddit) for strategic corporate storytelling Detail-oriented with strong project management skills to manage multiple campaigns simultaneously Excellent collaboration and communication skills with the ability to work across global and matrixed teams Preferred Qualifications Familiarity with social listening, analytics, or reporting tools (e.g., Sprinklr, Brandwatch) Experience managing content approval workflows through medical, legal, and regulatory (MLR) review processes Agency or in-house creative experience conceptualizing above-brand/corporate campaigns from strategic brief through execution is highly preferred Understanding of pharmaceutical compliance and regulatory considerations in social media is highly preferred Why choose us? Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether its through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks gender-neutral parental leave. Sanofi Inc. and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here. #J-18808-Ljbffr BioSpace