Referral Marketing Manager

About Zinda Law GroupZinda Law Group is a nationally recognized personal injury law firm dedicated to helping people through some of the most difficult moments of their lives. Guided by our mission of ‘Justice for All. Life-Changing Results.’, we are committed to delivering exceptional service to our clients and building meaningful relationships throughout the legal community.Position OverviewThe Referral Marketing Manager is responsible for proactively generating qualified personal injury cases by developing, growing, and maintaining referral relationships that drive long-term business growth. This individual serves as the face of Zinda Law Group within the legal and professional community, cultivating strong partnerships with attorneys, former clients, medical providers, community organizations, and other key referral sources.Success in this role is measured by the quality and value of referred cases generated, not simply the number of relationships maintained. The ideal candidate is highly relationship-driven, organized, personable, and motivated by building trust that leads to meaningful referral partnerships.Key ResponsibilitiesDevelop and execute referral marketing strategies that generate qualified, high-value personal injury cases.Build and maintain relationships with referral attorneys, former clients, medical providers, community partners, and other referral sources.Identify, prospect, and establish new referral partnerships across existing and emerging markets.Create and manage outreach plans to consistently engage current and prospective referral partners.Coordinate one-on-one meetings, lunches, networking events, educational opportunities, and appreciation initiatives.Partner with the Events & Referral Coordinator to ensure referral events support strategic relationship-building objectives.Maintain accurate records of referral activity, outreach, follow-ups, and partnership opportunities within the CRM.Work closely with Marketing and firm leadership to develop referral campaigns, communication materials, gifting strategies, and educational content.Analyze referral performance, identify growth opportunities, and recommend strategies to increase referral volume and case quality.Represent Zinda Law Group at networking events, conferences, bar associations, community organizations, and industry functions.Continuously evaluate the referral network to identify high-value opportunities and strengthen existing partnerships.QualificationsBachelor's degree in Marketing, Business, Communications, Public Relations, or a related field preferred.3+ years of experience in relationship management, business development, referral marketing, legal marketing, or professional services.Exceptional interpersonal, networking, and communication skills.Proven ability to develop long-term professional relationships that generate business opportunities.Highly organized with strong project management and follow-up skills.Comfortable attending networking events and representing the firm's brand professionally.Experience using CRM platforms to manage contacts and relationship pipelines preferred.Self-starter with the ability to prioritize, work independently, and achieve measurable goals.Key Performance Indicators (KPIs)Qualified referred cases generatedAnticipated case value generated from referral relationshipsGrowth of active referral partnershipsReferral conversion rateNew referral sources establishedReferral partner engagement and retentionReferral pipeline activity and follow-up completionWhat Success Looks LikeConsistently generates high-quality referred cases that align with the firm's strategic goals.Builds a strong, engaged referral network that produces recurring business opportunities.Expands Zinda Law Group's reputation and visibility within the legal and professional community.Maintains meaningful relationships through consistent communication, thoughtful outreach, and exceptional follow-through.Uses data and relationship insights to continuously improve referral performance and maximize long-term case value.Firm PhilosophyWe firmly uphold the value of every individual within our team, ensuring they have the chance to build a rewarding career both financially and personally. Our firm's structure is designed to offer exceptional prospects for growth and advancement to our attorneys. From the initial intake to final verdict, each attorney at our firm handles cases, benefiting from continuous training and guidance from our exceptional team. At Zinda Law Group, every team member leaves at the end of the day with the satisfaction of knowing they have diligently served our clients and positively impacted the lives of others. Join us and experience a remarkable work environment at our law firm.Our Core PrinciplesExcellence AlwaysOnly the BestFailure is Not an OptionWe All Take Out the TrashRun the Firm Like a BusinessZinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.By submitting this application, I understand Zinda Law Group may use review publicly available information about me in order to assess my suitability for employment.DepartmentMarketingEmployment TypeFull TimeMinimum ExperienceMid-level