Marketing Corporate Events & Activations Coordinator

Overview The Events Center of Excellence (COE) sits within Plante Moran’s marketing team, responsible for high‑impact firm‑hosted national events and strategic sponsorship programs that drive demand and marketplace growth. Responsibilities Coordinate the planning and execution of events, sponsorships, and game‑day activations, managing timelines, deliverables, and partnership assets to ensure flawless execution. Analyze program performance and attendee satisfaction using marketing analytics platforms and survey tools. Support event operations and logistics, including ticketing platforms, promotional inventory, procurement, event‑day coordination, on‑site setup, branding of event spaces, and delivery of materials. Collaborate with marketing, creative, business development, and firm‑wide teams to support integrated campaigns and event‑related content, including invitations, promotions, and recap materials. Manage project workflows and event logistics using tools such as Adobe Workfront, ON24, Microsoft Teams, and survey/reporting platforms to track performance and attendee engagement. Administer CPE for client‑facing training events, ensuring compliance with NASBA qualifications through coordination with the Learning & Development team. Maintain organized systems for tracking activations, deadlines, documentation, and expenses, ensuring accuracy, efficiency, and compliance across all activities. Contribute to a consistent client and stakeholder experience, ensuring event touchpoints reflect the brand and strengthen relationships. Travel as required for event execution, on‑site activations, meetings, and training. Qualifications Bachelor’s degree in Marketing, Event Management & Hospitality, Journalism, Communications, or a related field. 1‑3 years of marketing experience. Experience with corporate events (in‑person & virtual) planning and project management. Excellent attention to detail, time management, and organizational skills; ability to multitask and re‑prioritize. Experience with CRM and marketing automation software is a plus. Willingness and ability to travel and to work flexible schedule, including occasional weekends. Employment Details This position is non‑exempt and may require hours that exceed the standard 40‑hour work week. A hybrid work model is offered. Equal Opportunity Statement Plante Moran is an Equal Opportunity Employer. Plante Moran maintains a drug‑free workplace. Candidates must be legally authorized to work in the United States without sponsorship, with the exception of qualified bilingual candidates in Japanese/English or Chinese/English. #J-18808-Ljbffr