SEO Specialist
SOAR OUTREACH
We are seeking a results-driven SEO Specialist to improve our website's visibility, increase organic traffic, and drive lead generation through effective search engine optimization strategies. The ideal candidate has a strong understanding of on-page, off-page, and technical SEO, along with experience using industry-leading SEO tools and analytics platforms.
Key Responsibilities
- Develop and execute comprehensive SEO strategies to improve search engine rankings.
- Conduct keyword research to identify high-value search opportunities.
- Optimize website content, metadata, URLs, internal linking, and site structure.
- Perform technical SEO audits and recommend improvements for site performance, crawlability, indexing, and Core Web Vitals.
- Monitor website health using Google Search Console and other SEO tools.
- Build and maintain high-quality backlink strategies through ethical link-building practices.
- Collaborate with content writers to create SEO-friendly blogs, landing pages, and web copy.
- Analyze website traffic and SEO performance using Google Analytics 4 (GA4), Google Search Console, and other reporting tools.
- Track keyword rankings, competitor performance, and industry trends.
- Create monthly SEO performance reports with actionable insights and recommendations.
- Stay current with search engine algorithm updates and SEO best practices.
- Work closely with web developers to implement technical SEO improvements.
- Optimize local SEO listings, including Google Business Profile, when applicable.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, Information Technology, or a related field (preferred) and/or experience
- 2+ years of experience in Search Engine Optimization.
- Strong understanding of Google's ranking factors and SEO best practices.
- Experience with SEO tools
- Knowledge of HTML, CSS, and basic JavaScript is preferred.
- Experience with WordPress or other CMS platforms.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
Vacancy posted 2 days ago
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