Executive Director

Job Description

Job Description

Benefits:

• 401(k)
• Competitive salary
• Dental insurance
• Health insurance
• Opportunity for advancement
• Training & development
• Vision insurance

Executive Director: Primrose School of Minnetonka

The Executive Director is responsible for driving overall school success, with a strong emphasis on enrollment growth, family experience, and operational excellence. This leader is highly strategic, results-oriented, and thrives in a fast-paced environment, balancing big-picture thinking with decisive action.

Key Responsibilities: Enrollment Growth & Business Development

• Own and drive enrollment strategy , ensuring consistent pipeline growth and full classroom capacity
• Lead tours with confidence and urgency, converting prospects into enrolled families
• Analyze enrollment trends and adjust strategies quickly to meet targets
• Partner with marketing to execute local campaigns, community outreach, and lead generation initiatives
• Deliver measurable, short-term results while building sustainable long-term growth

Family Experience & Communication

• Serve as the primary point of contact for prospective and current families
• Demonstrate exceptional communication skills , building trust and strong relationships with parents
• Proactively address concerns, resolve issues quickly, and maintain high satisfaction levels
• Ensure a warm, engaging, and professional school culture

Strategic Leadership & Decision-Making

• Think strategically and proactively about school growth, staffing, programming, and market positioning
• Make quick, confident decisions in real-time situations
• Anticipate challenges and pivot effectively to keep operations running smoothly
• Lead with a balance of vision and execution

Financial & Operational Management

• Manage and optimize school budget , including labor, expenses, and revenue targets
• Use data to drive business decisions and improve profitability
• Ensure operational efficiency while maintaining high-quality standards
• Hold team accountable to performance metrics

Marketing & Community Presence

• Execute and adapt local marketing strategies to increase visibility and enrollment
• Build partnerships within the community (schools, businesses, events)
• Leverage social media, referrals, and grassroots initiatives to generate leads
• Monitor ROI and adjust marketing initiatives quickly

Team Leadership & Culture

• Hire, develop, and retain high-performing staff
• Foster a culture of accountability, urgency, and excellence
• Coach team members to deliver strong parent interactions and enrollment conversions
• Lead by example with energy, responsiveness, and professionalism

Ideal Candidate Profile

You are:

• Results-driven with a proven ability to grow enrollment or revenue
• An exceptional communicator who builds trust quickly with families
• A strategic thinker who can also execute immediately
• Comfortable making fast decisions under pressure
• Strong in budget management and business operations
• Experienced or confident in marketing and lead generation
• Highly organized, adaptable, and action-oriented

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (preferred)

Experience:

• Leadership: 5 years (Required)

Work Location: In person