Growth Marketing Manager

Job Title: Manager, Growth Marketing Location: New York, New York Salary: $75,000 - $95,000 Who We Are GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We specialize in scaling profitable, content-driven advertising campaigns across leading platforms including Meta, Google, TikTok, X, Taboola, Pinterest, Reddit, and more. Our teams blend creativity, data, and experimentation to drive measurable growth for category-leading brands. About the Role We are seeking a Marketing Manager to join our Growth Team. In this role, you will own the strategy, execution, and performance of a portfolio of client accounts across paid social, native, and search channels. You’ll lead account-level decision-making, guide campaign execution, and manage junior team members while working closely with Creative and Content partners to drive scale. This role is ideal for a performance marketer who is highly organized, data-driven, and confident leading both client relationships and internal account teams. What You’ll Do Account Strategy & Performance Ownership Own end-to-end account strategy for assigned clients, including planning, execution, optimization, and scaling across paid social, native, and search channels. Guide account strategy and effectively delegate tasks across account teams to maximize net revenue and performance. Confidently pitch new networks, expansion initiatives, and test budgets to unlock incremental scale. Identify and act on opportunities to optimize all layers of the GeistM funnel, from creative and targeting to landing pages and conversion flow. Maintain accountability for campaign execution, including client approvals and timely delivery of action items. Budgeting, Forecasting & Reporting Own account budgets, pacing, and net revenue projections across all networks. Optimize ads efficiently and adjust budgets to achieve strong CPA, ROAS, and scale targets. Edit, approve, and deliver daily, weekly, and monthly client-facing reports and action plans. Determine deck structure, data narratives, and insights for Quarterly Business Reviews (QBRs) and lead QBR discussions with clients. Client Leadership & Communication Lead all internal and external efforts for assigned accounts, serving as the primary point of contact. Oversee and lead client calls, build strong relationships, and maintain timely, transparent communication. Lead new client kick-off calls and guide the launch process, including developing launch plans and timelines. Foster trust and rapport with clients while setting clear expectations around performance and execution. Team Leadership & Collaboration Manage and support 1+ direct reports, providing guidance, feedback, and development support. Share best practices, industry insights, and performance learnings within your vertical to elevate team performance. Work cross-functionally with Creative and Content teams to align strategy and execution. Actively participate in meetings, and broader team initiatives. Testing, Optimization & Innovation Lead data-driven testing initiatives using structured A/B frameworks to generate repeatable learnings. Stay current on industry trends, platform updates, and new growth opportunities. Build and maintain strong relationships with network and platform partners. What You Should Have Bachelor’s degree in Marketing, Business, Finance, Management, or a related field. 4–6 years of experience in performance or growth marketing, managing paid social, native, and search campaigns. Experience owning account strategy, budgets, and performance outcomes. Prior experience managing or mentoring junior team members. Strong analytical skills with the ability to translate data into actionable insights and recommendations. Excellent written and verbal communication skills, with confidence leading client conversations. Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment. Creative problem-solving mindset with a strong sense of ownership and accountability. Experience using project management tools (e.g., ClickUp) is a plus. Why You’ll Love Working Here Collaborative, high-performing team with a strong culture of learning and experimentation. Flexible hybrid work structure with one required in-office day per week. Clear opportunities for growth and leadership development. Exposure to global clients and diverse industry verticals. A fast-paced environment with meaningful technical and business challenges to solve. #J-18808-Ljbffr