Influencer Coordinator

We are looking for an energetic, people-first Influencer Coordinator to join our Brand Communications team. This is not an entry-level role, but it is a place to grow-you will be mentored by senior strategists while owning real work across high-profile accounts including McDonald's, Toyota, and others. If you live on social media, get excited about events and creator culture, and want to build a career at the intersection of marketing and digital storytelling, this role was designed for you. You will support the day-to-day execution of influencer programs-sourcing creators, coordinating briefs, tracking performance, and keeping the operational engine running across accounts. You bring enthusiasm, attention to detail, and a genuine passion for social media and the creator economy. Key Responsibilities Influencer Program Support : Assist in the development and execution of influencer strategies that connect creator content to client goals. You will not own the strategy yet-but you understand how the pieces fit together and can execute with basic oversight. Paid Media Awareness & Reporting: Develop a working familiarity with how paid social intersects with influencer content-including boosted posts, whitelisting, and dark posting. Support the team in pulling performance data and contributing to client-facing reports that track campaign impact and ROI. Talent Sourcing & Pipeline Building: Identify and vet creators across TikTok, Instagram, and YouTube who align with client personas and brand safety standards. You have a natural instinct for spotting emerging voices and an eye for authentic, audience-relevant content. Brief Coordination & Execution : Support the end-to-end briefing process across client accounts, coordinating timelines, creator communications, and content approvals. Help manage varying cadences across accounts: Regional QSR (McDonald's): High-cadence briefs supporting regional promotions and local market integration. Tier-2 Automotive (Toyota): Project-based briefs focused on dealership-level storytelling and lifestyle content. Other Clients: Additional accounts across varying sectors, with cadence determined by client needs. Admin & Operations: Keep the operational side of influencer programs running smoothly-including creator communications, contract coordination, talent payments, and platform management across tools such as Sprout Influencer, Cohley, Lefty, or similar. Qualifications & Requirements Experience: 2-3 years of relevant experience in influencer marketing, social media, digital marketing, or a related field. Agency experience is a strong plus. We are open to candidates whose experience includes internships, freelance work, or in-house social media roles-what matters is that you've been in the space and understand how it works. Social Media Fluency: You are genuinely plugged into social media-not just professionally, but personally. You follow creators, understand platform trends, and can speak knowledgeably about what makes content work on TikTok versus Instagram versus YouTube. Sourcing Instinct: Some experience or demonstrated ability in identifying and vetting creators. You don't need to have built a full pipeline before, but you should know how to evaluate a creator's audience, engagement, and brand fit. Paid Media Awareness: Basic familiarity with paid social concepts (boosting, whitelisting, dark posting) is a plus. You don't need to be an expert-but you should be curious about how paid strategy and influencer content work together, and eager to learn. Tools: Experience with any influencer marketing or sourcing platform (e.g., Sprout Influencer, Cohley, Lefty, or similar) is a plus-but not required. Comfort learning new software quickly is more important than specific platform knowledge. Travel Availability: Must be able to travel 20-40% as needed. Travel is seasonal and may increase during key campaign periods, activations, or client events. Education: Bachelor's degree in Communications, Marketing, PR, or a related field preferred. Equivalent professional experience will also be considered. Who You Are Hungry & Driven: You are early in your career but not coasting. You want to own things, grow fast, and prove yourself. You don't wait to be asked. Outgoing & People-Oriented: You genuinely enjoy working with people-clients, creators, colleagues. You build rapport easily and communicate with warmth and confidence. Passionate About Social Media & Events: This isn't just a job to you-you love the creator economy, live events, and the energy of bringing a brand campaign to life. You follow the space closely and bring fresh ideas. Detail-Oriented: You catch things others miss. Whether it's a creator's past content, a contract clause, or a campaign deadline-you stay on top of it. Adaptable: You can pivot from supporting a fast food regional activation to an automotive lifestyle shoot without losing your footing. You thrive in a multi-client, fast-moving environment. Davis Elen Advertising