Marketing & Community Engagement Assistant

Job Description

Job Description

Position Summary

The Marketing & Community Engagement Assistant is a creative, energetic, and mission-driven person who supports ICM's marketing, outreach, and community engagement efforts across Arkansas. The Marketing & Community Engagement Assistant plays a vital role in promoting ICM's services, increasing community awareness, and strengthening relationships with referral sources, community partners, and stakeholders.

This position supports the development of marketing campaigns, digital content, community outreach initiatives, and brand awareness efforts that highlight the impact of ICM's services on individuals and families throughout the state. The role requires a combination of creativity, organization, and relationship-building skills, with responsibilities that include content creation, graphic design, social media management, photography, videography, and event participation.

As a key member of the marketing team, the Marketing & Community Engagement Assistant serves as a professional ambassador for ICM, representing the organization at community events, conferences, networking opportunities, career fairs, and outreach activities while promoting ICM's mission, values, and services.

Primary Duties and Responsibilities

Marketing & Content Creation

·       Design digital and print marketing materials that align with ICM's brand standards.

Create engaging social media content highlighting ICM's services, employees, community partnerships, customer success stories, and organizational initiatives.

·       Capture candid photos and short-form video content, including reels, during events, employee spotlights, customer stories, training sessions, and community outreach activities

·       Edit photos and videos for use across social media, the website, newsletters, and marketing campaigns.

·       Assist with writing social media posts, blogs, newsletters, press releases, and promotional materials.

·       Help maintain consistency across all ICM branding and marketing platforms.

·       Assist with website updates and digital marketing initiatives.

·       Stay current on social media trends and recommend creative ways to expand ICM's online presence.

Community Engagement & Events

·       Represent ICM at resource fairs, chamber events, school events, conferences, career fairs, networking functions, community outreach opportunities, and other public events.

·       Assist with event planning, setup, booth displays, and teardown.

·       Build positive relationships with referral partners, educators, healthcare professionals, families, community organizations, and prospective employees.

·       Collect photos, videos, testimonials, and marketing content while attending events.

·       Independently represent ICM at assigned community events when needed.

·       Serve as a professional, welcoming, and knowledgeable ambassador for ICM.

Marketing Operations

·        Organize and maintain marketing materials, promotional items, and branded inventory.

·        Assist with ordering promotional products and event supplies.

·        Organize digital photography, video, and marketing assets.

·        Assist with campaign reporting and marketing analytics.

·        Maintain an organized marketing calendar and assist with project deadlines.

·        Provide administrative and creative support to the Marketing Manager.

·        Assist with additional marketing projects assigned.

Key Competencies

·       Quality decision making

·       Effective communication

·       Superior problem solving

·       Interpersonal effectiveness

·       Receptive to feedback

·       Positive work ethic

·       Instills trust

The Marketing Manager attends approximately 80 or more outreach events annually, and this position is expected to support those efforts by attending and independently covering a portion of those events while representing ICM with professionalism, energy, and enthusiasm.

At ICM, our passion for supporting others drives the delivery of our services. Every interaction with customers, employees, and the public should be characterized by kindness, compassion, friendliness, and helpfulness.

Company Description

At ICM, our passion for supporting others drives the delivery of our services. Every interaction with customers, employees, and the public should be characterized by kindness, compassion, friendliness, and helpfulness.