Goldfish Swim School: Sales & Enrollment Leader

Goldfish Swim School: Sales & Enrollment Leader (2 Locations, KY)

Drive Enrollment Growth and Lead Our Golden Sales Experience!

You feel it the moment you walk in. There's more than vibrant colors, a tropical theme, and happy children. There's something truly GOLDEN. We are seeking a highly motivated and results-driven individual to focus exclusively on growing our business by mastering our sales funnel. This role is pure salesyou will be driving new member enrollments, maximizing lead conversion, reengaging customers who have dropped and driving key retention campaigns across two Goldfish Swim School locations in Kentucky. You will also coach our Front Desk team on how to convert walk-ins into customers. This position focuses on top-of-funnel growthinbound and outbound calls, texts, emails, and walk-ins (coaching the Front Desk team)as well as seasonal re-engagement campaigns, referral programs, and community event follow-ups. The ideal candidate is part closer, part motivator, part coach, someone who thrives on goals, accountability, and results.

Position Summary

The Sales & Enrollment Leader is the engine of enrollment growth for two Kentucky locations. This is a sales-first leadership role responsible for owning the entire customer acquisition and retention lifecyclefrom initial lead engagement through membership conversion and re-engagement campaigns. This role requires a dedicated focus on top-of-funnel management, conversion rate optimization (CRO), and delivering the highest standard of sales communication and training to the Front Desk team. Success is measured strictly by growth in membership enrollment and successful execution of seasonal re-engagement programs.

Key Responsibilities

• Inbound/Outbound Sales: Executes the response to all inbound sales inquiries (calls, texts, emails, walk-ins [train Front Desk team]) and personally executes outbound sales efforts to contact and convert leads. Job requires substantial time on the phone.
• Lead Engagement: Systematically follows up on all new leads, older leads that have not yet engaged, and monitors the sales pipeline to ensure high conversion rates.
• Top-of-Funnel Mastery: Develops and implements strategies to move prospective customers efficiently through the decision process into enrollment.
• Sales Training: Leads all sales training for the Front Desk team, coaching them on effective phone etiquette, overcoming objections, closing techniques, and turning walk-ins into members.
• Enrollment & Scheduling: Enrolls customers within iClassPro environment. Training provided.
• Seasonal Campaigns: While marketing is not a direct responsibility, you will be part of the conversation on the set up of local events and responsible for the tracking of results in order to drive which events we go to each year and the effectiveness. You will be responsible for executing targeted re-engagement campaigns to bring back former customers who dropped seasonally, such as during the summer (due to heat/vacation) or during back-to-school chaos.
• Referral Programs: We have a program in place and employees execute, but you will be responsible for ensuring the execution is consistent and results monitored. This role will drive the execution and tracking of member referral programs to leverage word-of-mouth growth.
• Retention Support: Tracks withdrawal data and partner with Front Desk team to proactively contact at-risk members to improve overall retention metrics.
• Local Events: Part of a team responsible for the execution and staffing for all approved local marketing events, ensuring the school is positioned to generate and capture new leads effectively.
• Agency Collaboration: Serves as one of several internal contacts for the external marketing agency, collaborating on event logistics and suggested marketing initiatives.
• Front Desk Team Mentorship: Mentors the Front Desk Team for consistent excellence in all sales-related service delivery.
• Reporting: Provides detailed weekly sales reports to the Owner on lead volume, conversion rates, re-engagement success, and event ROI.
• Meetings: Attends weekly manager meetings to report on sales performance and align strategy across both locations.

Qualifications

• Experience: 2+ years of dedicated experience in a high-volume sales role, direct customer service required.
• Proven track record of managing a sales funnel, hitting conversion targets, and running successful sales campaigns.
• Prior sales coaching experience preferred.
• Strong Written Skills: To create campaign materials text templates, email templates, etc.
• Must be highly sales-driven and results-oriented.
• Exceptional communication skills across all channels (phone, text, email, in-person).
• Strong organizational skills with the ability to manage a pipeline across two locations.
• Computer proficiency (Point-of-Sale/CRM systems for lead tracking).
• No prior aquatics or wet-side experience is required.

Perks & Benefits

• Competitive hourly pay with unlimited performance bonuses tied directly to achieving key enrollment, conversion, and retention targets.
• Flexible scheduling.
• Paid on-the-job training and leadership development.
• Employee discounts and free uniforms.
• Fun, positive, tropical work environment with accelerated growth opportunities based on sales success.

Disclaimer: This role covers two independently owned and operated Goldfish Swim School locations in Kentucky. Wages, benefits, and terms and conditions of employment are set by the Franchisee and may vary by location. Compensation: $24.00 - $27.00 per hour