Senior Digital Marketing & Social Media Manager (Hybrid, Washington DC)

Job Description

About Sloane Strategy

Sloane Strategy is a growing boutique marketing agency specializing in social media management, paid digital advertising, content production, branding, web design, and digital marketing. We work closely with our clients to understand their businesses, develop thoughtful marketing strategies, and build distinctive digital presences that support their goals.

The Role

Sloane Strategy is seeking an experienced  Senior Digital Marketing & Social Media Manager to spearhead client accounts, manage organic social media, and execute paid advertising campaigns across major digital platforms. We are looking for a well-rounded marketing professional with extensive hands-on experience in both organic and paid digital marketing, strong client relationship management skills, and the ability to lead strategy and execution from start to finish. This position requires direct experience managing paid advertising campaigns alongside organic social. The ideal candidate is comfortable managing multiple client accounts, developing marketing strategies, utilizing varying advertising budgets, interpreting performance data, and contributing to content development.

Responsibilities

Digital Advertising & Campaign Management

• Independently manage paid advertising campaigns from strategy and setup through launch, optimization, reporting, and ongoing recommendations
• Demonstrate extensive hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, LinkedIn Campaign Manager, YouTube advertising, and related platforms
• Personally build and manage campaigns, ad sets, audiences, targeting, placements, budgets, and creative variations
• Develop paid advertising strategies aligned with client objectives, target audiences, and marketing budgets
• Manage multiple active advertising accounts simultaneously, making independent decisions regarding campaign performance and optimization
• Execute audience segmentation, retargeting, A/B testing, creative testing, and budget allocation
• Understand paid search, paid social, display, and video advertising and how these channels support broader marketing objectives
• Utilize Google Analytics 4 (GA4), Meta Pixel, Google Tag Manager, conversion tracking, and UTM parameters to measure campaign performance
• Monitor and analyze KPIs including CTR, CPC, CPM, CPA, ROAS, conversions, and other relevant performance metrics
• Identify underperforming campaigns, troubleshoot issues, and implement strategic improvements
• Develop performance reports and translate advertising data into actionable client recommendations
• Stay current on advertising platform updates, industry developments, and digital marketing best practices

Social Media & Account Management

• Independently manage approximately 5–7 active client accounts across varying industries, platforms, and deliverables
• Take lead of assigned accounts from onboarding through ongoing strategy, execution, reporting, client communication, and account growth
• Serve as the primary day-to-day client contact, managing expectations, approvals, deliverables, and deadlines
• Lead client meetings, account check-ins, presentations, and strategic discussions
• Develop and execute organic social media strategies across Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Google, and Pinterest
• Understand the differences between platforms, audiences, algorithms, content formats, publishing practices, and performance metrics
• Develop monthly content calendars aligned with each client's business objectives and overall marketing strategy
• Create original content concepts, recurring series, and campaigns tailored to individual brands
• Write and refine captions, SEO-focused social copy, scripts, hashtags, and calls to action
• Schedule and publish content using Meta Business Suite, TikTok Studio, YouTube Studio, and comparable platforms
• Oversee content approvals, quality control, publishing schedules, and brand consistency
• Develop monthly analytics reports, evaluate performance, identify trends, and recommend improvements
• Identify opportunities to strengthen organic engagement, audience growth, paid advertising performance, and overall digital presence
• Maintain consistency across each client's brand voice, messaging, visual identity, and marketing initiatives

Content Development & Production

• Develop social media content concepts that support organic and paid marketing strategies
• Attend approximately 1–2 client content shoots per week throughout the Washington, DC metropolitan area
• Direct content shoots to ensure photography and video align with client objectives, brand identity, and planned deliverables
• Capture and edit short-form video content, including Reels, TikToks, and digital advertisements
• Create and adapt graphics, carousels, stories, and advertising creative using Adobe Creative Cloud, Canva, and related software
• Develop visually cohesive social media feeds that reflect each client's brand identity
• Repurpose existing client assets for social media, ads, email, web, and other digital applications
• Maintain high standards for visual quality, copywriting, formatting, and final creative output

Business Development and Growth

As a growing boutique agency, this role will contribute to both client delivery and the continued growth of Sloane Strategy.

• Actively contribute to new client acquisition and bringing new accounts into the agency
• Identify opportunities to expand existing client relationships and marketing services
• Contribute to Sloane Strategy's own organic social media, paid advertising, and broader marketing initiatives
• Support and mentor interns and coordinate with creative contractors as needed
• Help improve internal processes, account management workflows, and overall agency efficiency

Qualifications and Experience

• 5+ years of relevant professional experience in digital marketing, including substantial hands-on experience managing both organic social media and paid advertising campaigns
• Demonstrated experience personally building, launching, managing, and optimizing paid advertising campaigns through Meta Ads Manager and Google Ads (GA4), with additional experience across TikTok Ads Manager, LinkedIn Campaign Manager, and YouTube advertising
• Experience independently managing multiple client accounts, preferably within a marketing agency environment
• Demonstrated ability to manage client relationships, lead meetings, communicate performance results, and provide strategic recommendations
• Strong understanding of digital advertising strategy, campaign objectives, targeting, retargeting, conversion tracking, budget management, and optimization
• Proficiency with GA4, platform analytics, performance reporting, and digital marketing measurement
• Ability to develop integrated marketing strategies that connect organic social media, paid advertising, content, and broader business objectives
• Demonstrated experience creating visually compelling, cohesive social media feeds and translating brand guidelines into a distinctive digital presence
• Experience developing social-first content and creative assets for both organic and paid digital campaigns
• Proficiency with Adobe Creative Cloud, Canva, CapCut, and comparable creative software
• Strong understanding of branding, typography, composition, visual hierarchy, and platform-specific creative requirements
• Proficiency with Meta Business Suite, Hootsuite, Trello, Monday.com, and comparable marketing, analytics, and project management platforms
• Knowledge of AI tools and their applications within digital marketing and creative workflows
• Excellent organization, project management, written communication, and attention to detail
• Ability to independently prioritize responsibilities, solve problems, and manage competing deadlines
• Comfortable communicating directly with clients and presenting marketing strategies, campaign results, and recommendations
• Comfortable receiving creative feedback and adapting quickly to changing client needs
• Comfortable working in a growing boutique agency where responsibilities may evolve
• Reliable transportation and ability to travel throughout the Washington, DC metropolitan area
• Ability to occasionally accommodate early morning, evening, or weekend content shoots

Please note: This position requires substantial professional experience in both organic social media management and paid digital advertising. Candidates whose experience is primarily limited to content creation, and basic organic social media will not meet the qualifications for this role.

Work Schedule & Location

This is a full-time, flexible hybrid position requiring approximately two days per week in person, primarily for client work, agency collaboration, and content shoots. Shoot schedules vary based on client needs. Outside of scheduled shoots, meetings, collaborative work, and time-sensitive responsibilities, work may primarily be completed remotely with significant flexibility. This role is not a traditional in-office 9-to-5 schedule.

Candidates must be located in or near the Washington, DC metropolitan area, ideally within approximately a 30-minute commute of Georgetown, DC.

Compensation

$65,000–$85,000 annually , based on professional experience, demonstrated capabilities.

Benefits

• Flexible hybrid work environment
• 10 business days of Paid Time Off
• Medical and dental coverage through a standard Blue Cross Blue Shield plan
• Discretionary retirement contributions may be offered toward an individual retirement account
• Professional development and certification opportunities
• Direct collaboration with the founder
• Significant autonomy over assigned client accounts
• Clear opportunity for increased responsibility and leadership as Sloane Strategy grows

Application Requirements

Candidates should provide examples of both organic social media management and paid advertising campaigns they have personally executed alongside resume.

Please apply via LinkedIn and email  View email address on ziprecruiter.com with the subject line: Senior Digital Marketing & Social Media Manager Application | YOUR NAME