Marketing Manager I Lifecycle CRM Operations

Responsibilities As a Marketing Manager I for Lifecycle & CRM Operations at Care.com, you will sit at the intersection of marketing, technology, and data — owning the hands‑on build, testing, and deployment of multi‑channel lifecycle campaigns across email, push, SMS, in‑app, and embedded messaging. This is a deeply technical role for a detail‑obsessed operator who takes direct, hands‑on experience in Iterable — across workflows, campaigns, catalogs, and data management — and puts it to work in close collaboration with Lifecycle Strategy, Product, and Engineering to translate technical capabilities into business outcomes. Campaign & Journey Operations: Build, QA, and launch dynamic lifecycle and behavioral campaigns across channels – ensuring accurate setup, targeting, scheduling, and deployment for both ad‑hoc and recurring sends. Create and manage cross‑channel workflows in Iterable with advanced targeting logic, triggers, segmentation, and personalization rules, including A/B and multivariate test configuration. Develop and maintain performance‑optimized templates with a strong working knowledge of HTML/CSS to troubleshoot and resolve rendering issues across devices. Monitor campaign health post‑launch and proactively troubleshoot issues across templates, data, targeting logic, and integrations to ensure campaigns function as intended. Technical environment & ways of working: Operate within a highly technical organization where deep data fluency is expected – you should know your data inside and out. Understand how data flows into Iterable via our data warehouse or custom events, and partner with Product and Engineering on technical requirements for your projects. Bring a natural curiosity to problem‑solving, proactively catching errors and discrepancies before they impact performance. Cross‑Functional Collaboration: Show up as an active participant in cross‑functional team calls – not just as an executor, but as a contributor who brings ideas to the table that improve workflows, targeting, and personalization. Partner closely with the Lifecycle CRM Strategy team to translate strategic direction into technical builds, and communicate clearly on timelines, dependencies, and risks to keep complex work moving forward with accountability. Qualifications 2‑4+ years of Digital Marketing or CRM operations experience. Deep experience with enterprise marketing automation platforms (e.g., Iterable, Braze, Customer.io, or Salesforce Marketing Cloud) is required; direct hands‑on experience with Iterable is a major plus. Demonstrated experience working with data, reporting on key performance metrics, and delivering actionable insights based on trends. Mid‑level HTML/CSS skills with the ability to troubleshoot rendering and technical issues. Solid understanding of marketing best practices, personalization strategies, triggered/automated programs, A/B testing, and responsive design. Ability to work quickly and independently while under deadline pressure and follow through on assignments. You thrive in an agile, test‑and‑learn environment, you’re curious and inquisitive by nature and can advocate for—and adopt—new marketing solutions as needed. Nice to have familiarity with automation, AI, and machine learning features within CRM tools to improve personalization and operational efficiency. BA/BS required. Compensation Salary: $80,000 – $100,000 per year. Other rewards and benefits include annual bonuses, short‑ and long‑term incentives, health insurance coverage, life and disability insurance, a generous 401(k) employer matching program, paid holidays, and paid time off (PTO). #J-18808-Ljbffr