Omnichannel Marketing Manager (Retail Media, Content & Campaigns)

Omnichannel Marketing Manager (Retail Media, Content & Campaigns)

KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for Omnichannel Marketing Manager in San Diego, CA.

The Omnichannel Marketing Manager will own the digital path-to-purchase, campaign execution, and sales velocity for furniture across major big-box retail partners, including Walmart and Costco. This role is responsible for driving online conversion and in-store traffic by managing high-impact Retail Media Network (RMN) campaigns, writing and optimizing digital shelf content, and executing influencer partnerships. The ideal candidate blends data-driven media buying expertise with strong copywriting, search optimization (SEO), and cross-functional operations to maximize return on ad spend (ROAS) and strengthen retail partner relationships.

Key Responsibilities

Retail Media & Paid Campaign Management

• Own RMN Strategies: Develop, execute, and optimize paid search, sponsored product, and display campaigns within Retail Media Networks, specifically Walmart Connect and Costco media platforms.
• Manage Off-Site Media: Lead off-site programmatic display (e.g., Criteo, CitrusAd) and paid social campaigns strategically engineered to drive traffic to partner product pages (.com).
• Budget & Co-Op Auditing: Manage the digital co-op marketing budget, continually tracking performance to hit strict ROAS targets, and reconcile monthly retail marketing fund deductions against delivered ad network metrics.
• Agency & Vendor Oversight: Manage external media agencies, ad platforms, and vendor partners, ensuring campaign execution aligns with inventory availability and retail promotional calendars.

Content Optimization, SEO & Copywriting

• Lead Copywriting & SEO: Write and optimize compelling, search-engine-optimized (SEO) copy for digital campaigns, product descriptions (PDPs), bullet points, and retail marketing materials to maximize organic share of voice (SOV).
• Keyword & Competitor Research: Conduct retail-specific keyword research and competitive analysis to inform content strategy and ensure maximum search visibility on retail sites.
• Creative Collaboration: Provide clear copy, search data, and performance briefs to the internal Design Team to ensure visual assets and written content are integrated perfectly for big-box platforms.
• Brand Governance: Ensure brand voice, messaging consistency, and retailer-specific legal/compliance guidelines are met across all digital communications.

Digital Shelf Health & Operations

• Catalog Syndication: Utilize product information management (PIM) and syndication tools (e.g., Salsify, Syndigo, Walmart Item 360) to maintain accurate, compliant, and optimized product listings.
• Digital Shelf Audits: Systematically audit live retail product detail pages (PDPs) to ensure asset compliance, data accuracy, correct pricing, and immediate resolution of listing errors or system glitches.
• Review Generation Programs: Manage retailer-sanctioned sampling and review generation programs (e.g., Walmart Spark Reviewer) to build social proof and increase conversion rates on new product launches.
• Commercial Pitch Support: Supply the sales team with consumer search data, digital keyword trends, and copy blocks to support line reviews and product pitches to retail buyers.

Influencer & Omnichannel Activation

• Influencer Marketing: Manage the full lifecycle of retail-first influencer programsfrom outreach and content brief creation to campaign execution and performance trackingto drive measurable in-store velocity and online conversions.
• Cross-Functional Collaboration: Partner closely with Sales and Account Management teams to align digital initiatives with line reviews, club rotations, and inventory pipelines.

Analytics & Reporting

• Performance Dashboards: Track, analyze, and report on campaign KPIs (ROAS, organic ranking, conversion rate, engagement, traffic, and sales lift) using retail portals (e.g., Walmart Luminate, Retail Link) and general analytics tools (e.g., Google Analytics, Power BI).
• Insights to Action: Translate complex data sets into actionable insights to adjust marketing strategies, keyword targeting, or ad spend allocation.

Education & Experience Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience: 46 years of progressive marketing experience, with at least 23 years specifically managing marketing, media buying, or digital shelf operations for big-box retail suppliers (Furniture or durable goods experience preferred).

Retail Ecosystem Knowledge: Demonstrated experience working with or for big-box retailers (e.g., Walmart, Costco, Sam's Club, Lowe's, Home Depot) and navigating their unique marketing ecosystems.

Technical & Required Skills

Platform Expertise: Hands-on experience with Walmart Connect, CitrusAd, Criteo, and retail portal systems (Retail Link).

Tool Proficiency: Deep familiarity with retail syndication software (Salsify, Syndigo, Item 360) and analytics suites.

Execution Skills: Proven experience in copywriting for digital channels with a strong understanding of SEO best practices and keyword integration.

Analytical Mindset: Advanced data literacy with the ability to interpret data, build reports, and present actionable insights.

Communication Skills: Exceptional written and verbal communication skills to collaborate effectively across internal design teams, external agencies, and retail buyers.

Preferred Skills: Experience with My SAMM or similar social/digital marketing management platforms.