Content Manager

The Content Manager supports the development and execution of performance-driven ad creative and organic social content by translating campaign priorities into actionable creative briefs, collaborating with designers and creators, and maintaining the creative test backlog. This role also involves contributing to hands‑on design or content creation when needed, ensuring assets are on‑brand, visually engaging, and aligned with performance goals. The role partners with Marketing and Merchandising to execute campaigns that drive subscriber growth. Armoire is a clothing rental membership built for working women. Our sophisticated algorithm delivers personalized clothing recommendations based on style and fit preferences. Members have access to 75,000 clothing items and hundreds of designer brands. Avoid impulse buys and fast fashion with a more sustainable solution. Enjoy free shipping, cleaning, and styling. Join a community of inspiring and supportive women today. Description What We Do Armoire is revolutionizing the traditional closet and changing the way the world consumes clothing. Our rental model gives women access to a dream wardrobe – curated by stylists, powered by data, and infinitely rotating. We believe fashion should be sustainable, empowering, and fun – and we’re making it happen. Who We Are Founded out of MIT’s accelerator in 2016, Armoire is a fast‑growing fashion tech company of 50+ team members, spanning marketing, engineering, design, merchandising, operations, and more. We’re data‑driven, customer‑obsessed, and deeply collaborative. Together, we’re disrupting the multi‑trillion‑dollar global apparel market – and having a lot of fun doing it. What You’ll Do Campaign Creative Planning: Translate campaign direction into creative roadmaps, production briefs, and asset requirements. Creative Brief Development: Develop detailed creative briefs outlining messaging angles, hooks, scripts, visual direction, formats, and testing variations. Creative Production Management: Contribute to hands‑on design or content creation, and collaborate with designers and creators to bring concepts to life, ensuring all assets are delivered on time, on‑brand, and aligned with performance goals. Creative Testing Roadmap: Maintain and manage the creative testing backlog, prioritizing new concepts and iterations based on performance insights. Creative Backlog Management: Help manage and update the creative backlog and work with creative leads to ensure deadlines for tests are met. Asset Organization & Documentation: Maintain organized documentation of creative tests, messaging frameworks, and learnings to inform future campaigns. Cross‑Functional Collaboration: Work closely with Marketing and Merch to ensure creative aligns with both performance objectives and brand standards. Who You Are Digital Creative Experience: 3+ years experience in digital ad development, creative strategy, or performance content, with a strong understanding of how ad creative impacts conversion. Creative Brief Development: Experienced in translating campaign direction and business priorities into clear, structured creative briefs (including messaging angles, hooks, video concepts, and static directions). Social Media Understanding: Strong understanding of social platforms such as Meta and TikTok, including creative best practices, formats, and what drives engagement and conversion. Testing Mindset: Comfortable supporting structured creative testing initiatives and iterating based on performance insights to improve effectiveness. Performance Awareness: Familiar with key acquisition metrics (CTR, CVR, CPA, Hook Rate, etc.) and able to use data to inform creative recommendations. Creative and Tech‑Savvy: Has hands‑on experience creating digital content and a strong interest in fashion and technology. Strong Communication: Excellent communication and organizational skills, with the ability to work both independently and collaboratively within a team environment. Adaptable and Detail‑Oriented: Able to adapt to changing priorities and manage multiple tasks efficiently, with strong attention to detail. Self‑starter: A proactive problem solver excited to take ownership and continuously improve creative output. Application requirements Applicants should be prepared to share two examples of performance‑focused ad creative they developed, including the objective, creative concept, testing structure, and measurable results. #J-18808-Ljbffr