ABX Account Director

Job Description

Ignitium is a data-driven account-based marketing solutions provider that helps B2B organizations identify and close more opportunities by integrating best-of-breed technologies within the ABM ecosystem and orchestrating personalized, multi-channel, multi-touch campaigns at scale. We partner with leading revenue teams at companies like Verizon, IBM, and HPE to provide the technology, data, and expertise that produce exceptional results. As a company, we’re as committed to growing careers as we are to building a world-class solutions provider.

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Position Summary

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Own the end-to-end ABX strategy for a portfolio of enterprise client accounts — orchestrating high-impact, multi-channel experiences and activating account and buyer-group data across the Ignitium platform. Lead the executive storytelling that connects campaign activity to pipeline and revenue impact, and create an environment of mutual success with Ignitium’s clients.

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Essential Functions

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To perform this job successfully, an individual must be able to satisfactorily perform each of the essential responsibilities listed below.

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ABX Strategy & Orchestration

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• Facilitate and orchestrate the client onboarding process
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• Develop timelines, quotes, and scope documents that show how a client’s strategic vision will be delivered across channels
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• Provide thought leadership on the development of platform-specific strategies, including web, mobile, CRM, social, SEM/SEO, and digital media
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• Manage and lead the execution of digital marketing campaigns, including paid search, programmatic display, LinkedIn, Facebook, CRM, marketing automation, account-based marketing, and B2B campaigns
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• Collaborate with the account team to execute display, paid search, SEO, paid social, web personalization, and email campaigns
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• Present Ignitium’s ABX Orchestration framework and educate customers on ABX best practices
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Platform & Data Activation

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• Perform in-depth customer, people network, and influencer research; conduct stakeholder research and interviews
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• Analyze metrics end-to-end across holistic campaigns, using third-party tools and the Ignitium platform to normalize account, contact, and buyer-group data
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• Identify buying-stage progression and activate audiences across channels so targeting, messaging, and sequencing stay aligned across the full buying group
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• Provide insights and recommendations on tactical improvements across marketing channels to drive efficiency toward client campaign goals
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Executive Storytelling & Client Relationships

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• Manage client relationships and serve as the primary strategic point of contact
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• Lead QBRs and executive readouts that connect campaign activity to pipeline and revenue impact, building trust with senior client stakeholders
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• Manage the contract renewal process and identify opportunities to increase reach of client accounts through upsell and expansion offerings
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• Forecast client revenue growth, effectively champion forecasting throughout client campaigns, and identify risk of churn
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Continuous Optimization & Experimentation

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• Demonstrate practiced knowledge of industry standards and best practices across digital and traditional marketing channels
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• Run structured tests across channels, creative, audience segments, and funnel stages, iterating quickly based on performance signals
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• Design and optimize copy across digital assets like Folloze and LinkedIn
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Cross-Functional Orchestration

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• Serve as liaison between internal teams — strategy, technology, creative operations, and project execution — as a representative of strategic planning
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• upport project and job management for the strategic planning team, including coordination and timeline management
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• Partner with sales enablement to increase adoption of Ignitium’s products
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Ignitium Standards

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• Commitment to the Ignitium vision
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• Consistently demonstrates an understanding of, and commitment to, Ignitium’s vision
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• Professional conduct and positive representation of Ignitium
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• Consistently adheres to Ignitium policies and procedures, and represents the company in a positive, professional manner
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• Communication skills
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• Consistently interacts with others honestly, respectfully, and collaboratively, and communicates clearly and in a timely manner
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• Adaptability and flexibility
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• Consistently balances competing objectives, handles demands of changing situations, and tolerates ambiguity
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• Collaboration
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• Consistently collaborates effectively cross-functionally and with team members.
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• Accountability
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• Consistently delivers quality work, is capable of setting appropriate expectations, and delivers results within expected timelines and SLAs.
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• Continuous improvement
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• Consistently collaborates with team members to encourage continuous improvement within the department, pursues professional development activities, and applies what they have learned to improve internal business processes.
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Ignitium’s North Star

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• Mission: Orchestrate Account-Based Experiences that drive revenue for high-growth companies.
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• Vision: Transform the enterprise B2B buying experience.
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• Values:
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• Integrity
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• Trust
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• Collaboration
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• Excellence
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• Agility
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• Generosity
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Knowledge and Skills

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To perform this job successfully, an individual must meet the minimum qualifications listed below. These qualifications are representative of the knowledge, skill and/or ability required to perform this job:

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• Strong technical, creative and analytical mind and background.
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• Strong project management skills
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• Strong leadership qualities
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• Deadline and detail-oriented
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Education and Experience

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• 5+ years of digital marketing experience
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• BA/BS or equivalent work experience, MBA is a plus
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• Experience in a managerial role
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• Sales/Consulting experience
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Certificates and/or licenses

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• Account-Based Marketing: Demandbase, 6sense
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• CRM: Salesforce
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• Other: Adwords, Google Analytics, LinkedIn, Facebook
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Physical Requirements

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• Essential functions require sufficient physical ability to stand or sit for prolonged periods of time and operate office equipment requiring repetitive hand movement and fine motor coordination including use of a computer keyboard.
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Equipment/Tools Utilized

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Duties of this position will require regular use of these types of machinery, equipment, and tools:

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• Office equipment including copy machines, computer, and phone
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Environmental Conditions

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While performing the essential responsibilities of this job, the employee may experience the following environmental conditions at the frequency indicated:

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• Noise Conditions: Exposed to noise consistent with a standard office environment
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• Injury Exposure: Position requires working with standard office equipment – copy machine, computers, and phones
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• Atmospheric Exposures: Typical office environment conditions
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NOTE: Ignitium LLC retains the discretion to add to or change the duties of the position at any time.