Director of Marketing Real Estate Operations

Job Description

Job Description

Care with Heart. Work with Purpose.

Volunteers of America National Services (VOANS) is seeking a Director of Marketing that drives marketing performance across the Volunteers of America National Services (VOANS) portfolio. The role has two (2) primary areas of focus: leading marketing for properties in lease-up to achieve timely stabilization, and supporting properties experiencing occupancy challenges.

Schedule: Monday-Friday 8:00 AM-5:00 PM

Location: Remote - in the local area of DMV hybrid (3 days in 2 remote)

Pay Range: $107,000-$119,000 based on experience

Why You’ll Love It Here

• Opportunity to shape strategy and drive organization-wide impact
• Collaborative executive leadership team that values partnership and accountability
• High-visibility role influencing performance, processes, and outcomes
• Cross-functional collaboration across operations, finance, and clinical teams
• Culture that empowers leaders to innovate, improve, and build strong teams

What We Offer

• Comprehensive Medical, Dental & Vision Insurance
• 403(b) Retirement Plan with Discretionary Employer Contribution
• Generous Paid Time Off (Vacation, Holidays & Sick Leave)
• Life Insurance & Short-Term Disability Coverage
• Employee Assistance Program for personal and professional support
• Wellness Incentives (up to $350 annually)
• Early Pay Access (up to 50% up to $1000 of earned wages)
• Career Development Opportunities

What You Bring (Requirements)

Education & Experience:

• Three (3) – five (5) years of experience in multi-family marketing and leasing, including at least three (3) years in a leadership role; affordable housing (HUD, LIHTC) and multi-site experience strongly preferred.
• Proven success driving occupancy and revenue in both lease-up and stabilized environments, including turnaround of underperforming assets.
• Working knowledge of Fair Housing regulations, affirmative fair housing marketing (AFHMP), and HUD/LIHTC occupancy and waitlist requirements.
• Expertise in digital marketing (paid search and social, SEO, ILS management, reputation management) with accountability for advertising budgets and ROI.
• Strong analytical and reporting capabilities; proficiency with property management software (RealPage OneSite, Yardi, or comparable), CRM systems, and marketing analytics platforms.
• Bachelor's degree in Marketing, Business, Real Estate, or related field, or equivalent experience.

What You’ll Be Responsible For

Lease Up Marketing:

• Lead marketing strategy and execution for all properties in lease-up, from pre-leasing through stabilization, with accountability for meeting absorption schedules and stabilization timelines.

• Develop property-specific lease-up marketing plans, budgets, pre-leasing targets, and outreach campaigns in coordination with Development, Asset Management, and Property Management.

Occupancy Recovery & Performance Improvement:

• Provide focused marketing support to properties with occupancy challenges, including Focus and Watchlist properties under the VOANS three-tier performance monitoring system.

• Analyze property performance, market trends, and competitive data to recommend pricing, concessions, and traffic-generation tactics for underperforming assets.

National Standards: Marketing, Retention & the VOANS Brand:

• Develop and administer national marketing and leasing standards, procedures, and tools, ensuring consistent implementation and Fair Housing compliance across the portfolio.

• In collaboration with VOANS Communications Department build and protect the VOANS brand, ensuring consistent positioning, visual identity, messaging, and quality across all communities, collateral, websites, and digital channels.

• Conduct marketing audits and onsite reviews to test execution against standards and establish best practices.

KPIs & Revenue Growth:

• Establish, track, and improve marketing and leasing KPIs, including occupancy, pre-leased percentage, traffic by source, lead response time, closing ratios, renewal conversion, and cost-per-lease.

• Set annual KPI targets, monitor monthly performance, and drive year-over-year improvement at the property, regional, and portfolio levels.

Leasing & Maintenance Policy Coordination:

• Coordinate with the Director of Maintenance on policies where leasing and maintenance intersect, including unit turn standards and timelines, make-ready processes, model unit and tour path presentation, and curb appeal.

• Align vacancy readiness expectations with maintenance unit turn KPIs so demand generation and physical unit availability move together, particularly during lease-ups.

Leadership & Training:

• Train and coach site teams in sales skills, CRM/lead management, and leasing best practices, in partnership with the Housing Quality and Training team.

• Build trusting relationships with Property Management leadership, Community Administrators, Asset Management, and Resident Services; communicate VOANS standards through site visits and tailored communications.

• Provide regular updates and recommendations to housing leadership; maintain working relationships with lenders, investors, and agencies on lease-up progress and occupancy recovery plans.

• All other job-related projects as assigned.

About Volunteers of America National Services

Volunteers of America National Services (VOANS) is a mission-driven organization dedicated to delivering high-quality healthcare, housing, and supportive services to those in need across the country. We serve seniors, veterans, individuals with disabilities, and families through innovative programs that promote dignity, independence, and well-being. With a strong commitment to compassion, integrity, and service, VOANS operates across multiple healthcare and housing settings nationwide. Our teams are united by a shared purpose, to strengthen communities and make a meaningful difference in the lives of those we serve every day.

At VOANS, we celebrate sharing, encouraging and embracing diversity. Equal employment opportunities are available to all without regard to race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, parental status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. We believe that blending individual strengths and unique personal differences nurtures and supports our organizations shared commitment to our mission and creates an inclusive and diverse environment where everyone feels valued and has the opportunity to do their personal best.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Knowledge, Skills and Abilities

Experience & Education:

• Three (3) – five (5) years of experience in multi-family marketing and leasing, including at least three (3) years in a leadership role; affordable housing (HUD, LIHTC) and multi-site experience strongly preferred.

• Proven success driving occupancy and revenue in both lease-up and stabilized environments, including turnaround of underperforming assets.

• Working knowledge of Fair Housing regulations, affirmative fair housing marketing (AFHMP), and HUD/LIHTC occupancy and waitlist requirements.

• Expertise in digital marketing (paid search and social, SEO, ILS management, reputation management) with accountability for advertising budgets and ROI.

• Strong analytical and reporting capabilities; proficiency with property management software (RealPage OneSite, Yardi, or comparable), CRM systems, and marketing analytics platforms.

• Bachelor's degree in Marketing, Business, Real Estate, or related field, or equivalent experience.

Skills:

• Revenue mindset with the ability to connect marketing initiatives directly to occupancy, retention, and NOI performance.

• Excellent written and verbal communication, with the ability to develop compliant, conversion-focused copy and present results to executive leadership.

• Ability to coach and inspire geographically dispersed site teams and collaborate across departments.

• Excellent organizational and time management skills; able to work independently, manage multiple projects, and deliver results on deadline.

• Ability to work flexible hours. Ability to travel is required.

Working Conditions

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be willing and able to travel nationally on a regular basis, approximately 30%, with schedule flexibility to support lease-up milestones.

• Complete required VOANS training curriculum; project a professional image at all times.

• Standard office equipment and marketing/CRM platforms; automobile with valid driver's license and insurance; commercial air travel as required.

• Works in office areas. Interacts with staff, consultants, and outside vendors. May be subjected to interruptions throughout the workday.

• While performing the duties of this job the employee is frequently required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to lift up to ten (10) pounds. The vision requirement includes close vision.