Senior Segment Marketing Manager

The Company Serving the People Who Serve the PeopleGranicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.Want to know more? See more of what we do here. Job Summary The Senior Growth Marketing Manager develops and executes integrated marketing programs that grow brand awareness, demand, sales pipeline, and bookings across the U.S. federal government segment (civilian and defense).This role blends strategic planning with hands-on execution across account-based marketing (ABM) campaigns, events, webinars, digital marketing, and content-driven inbound marketing programs. The position collaborates closely with Sales, BDRs, Product Marketing, Digital Marketing, Marketing Communications, Marketing Operations, and external partners to deliver measurable results that grow pipeline and bookings.We’re looking for an analytical, data-driven marketer who understands how federal government agencies procure technologies and how to originate, accelerate, and influence pipeline. What Your Impact Will Look Like 1) Drive Federal Segment Marketing Strategy & Customer-Centric PositioningDevelop go-to-market plans aligned to sales priorities and Granicus positioning.Serve as a brand steward for assigned segments.Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation.Research federal government market trends, customer needs, competitors, and procurement patterns to inform campaigns and content.2) Accelerate Pipeline Through Demand Generation, Events & Account-Based MarketingPlan and execute in-person events, webinars, tradeshows, and virtual events.Run digital programs including email, paid media, social, and content syndication.Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights.Collaborate with associations, resellers, media, and strategic partners to expand reach.3) Build Authority & Drive Conversion Through Web and Content OptimizationPartner with Digital and Content teams to improve organic discoverability, engagement, and conversion.Ensure landing pages, web content, and calls-to-action reflect segment priorities and drive measurable impact.4) Strengthen Go-to-Market Performance with Operational ExcellenceMonitor full-funnel performance, marketing attribution, pipeline velocity, and data accuracy in partnership with Revenue Operations and Sales.Ensure campaigns are executed with rigor, consistency, and compliance with internal processes.5) Guide Campaign and Funnel Performance with Analytics and InsightOwn performance reporting from inquiry through bookings, including win rates, “cost per” metrics, and stage conversion.Run structured tests and experiments to optimize performance and ROI.6) Lead Budget Strategy and Ensure Financial DisciplineManage segment marketing budget with accuracy and discipline.Optimize investments across channels and programs to maximize return.7) Leverage Artificial Intelligence and Marketing TechnologyUse AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency. Champion innovation in automation, analytics, and content production. You Will Love This Job If You Have 8+ years of business-to-government (B2G) marketing or business-to-business (B2B) marketing experience; SaaS experience preferred.Experience generating demand among federal government audiences including Senior Executive Service personas, agency/department leaders, and executives in technology, communications, program management, compliance, digital modernization, and customer experience.Hands-on proficiency with CRM, marketing automation, account-based marketing, analytics, and workflow tools.Strong understanding of the sales funnel, pipeline dynamics, and collaboration with marketing, sales, and BDR organizations.Strong analytical skills with comfort using dashboards and evaluating conversion, win rates, and campaign performance.Excellent communication and project management skills; operates effectively with lean resources.Self-motivated individual comfortable working independently and collaborating with others.Flexible work schedule (remote + ability to attend meetings in DC-based office at least one day per week). Pay Range USD $110,000.00 - USD $135,000.00 /Yr. About Us Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!Security and Privacy RequirementsResponsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.The TeamWe are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.The CultureAt Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to bea part of our journey.A few culture highlights include – Employee Resource Groups to encourage diverse voicesCoffee with Mark sessions – Our employees get to interact with our CEO on very important andsometimes difficult issues ranging from mental health to work-life balance and current affairs.Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.We bring in special guests from time to time to discuss issues that impact our employeepopulationThe ImpactWe are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here. The Benefits At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance—starting from day one. Here’s what you can expect as a U.S.-based team member:Flexibility & BalanceFlexible Time Off – Take the time you need to rest, recharge, and live your life.Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.Work From Home Reimbursement – Support a productive home office environment. Health & WellnessMultiple Health Plan Options – Including a 100% employer-paid plan.Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.Fitness Reimbursement Program – Stay active, your way.On-Demand Mental Health Support – Access to Headspace and other wellness tools.Family & FuturePaid Parental Leave – For both birthing and non-birthing parents.Traditional & Roth 401(k) – With a generous company match.Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.Growth & RecognitionOnline Learning Platforms – Fuel your professional development.Competitive Salary & Bonuses – Your contributions are valued and rewarded. Equal Opportunity Employer Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law. Job SummaryCategory: MarketingPosition Type: Full-TimeEmployee Type: RegularLocation Type: Remote