Digital Growth Marketing Manager

Job Description

Job Description

Our Core Values:

The culture at Prism Health North Texas is built on our shared Core Values. We make hiring, firing, promotion and performance review decisions based on these values and behaviors, so it is important that you also share these Core Values:

• We are solution seekers.
• We have a can-do attitude.
• We are mission driven.
• We care about people.

General Description:

Prism Health North Texas is seeking a results-driven Digital Growth Marketing Manager to lead digital strategies that grow patient volume, strengthen brand awareness, and support key organizational goals. This role is responsible for planning, executing, and optimizing digital campaigns across paid media, email, website, SEO, social advertising, and patient re engagement channels.

This is a performance-focused role responsible for connecting marketing investments to measurable business outcomes through data-driven decision making, attribution reporting, and continuous optimization. The ideal candidate is both strategic and hands-on, with strong experience in digital marketing and advertising, analytics, conversion optimization, and audience targeting.

Responsibilities

Specific Responsibilities of the Job:

Patient Growth & Acquisition

• Develop and manage digital campaigns that drive new patient appointments across priority service lines including primary care, women's health, pediatrics, behavioral health, dental, and HIV prevention/care.
• Build audience strategies that engage priority patient populations across a range of insurance and financial access needs.
• Support re-engagement campaigns for inactive patients and lapsed care populations.

Paid Media & Campaign Management

• Manage paid digital channels including Google Ads, Meta, YouTube, display, streaming/CTV, and other platforms.
• Develop annual digital. marketing budget recommendations and continuously optimize spend based on performance and organizational priorities.
• Launch, test, optimize, and scale campaigns based on performance.
• Conduct ongoing A/B testing of audiences, creative, messaging, and landing pages to improve campaign performance.

Website & Conversion Optimization

• Partner on website strategy to improve user experience and increase appointment conversions.
• Optimize landing pages, calls-to-action, forms, and appointment pathways.
• improve SEO performance and local search visibility.
• Develop and maintain website content, including service pages, landing pages, and blog articles that improve SEO, educate patients, and support patient acquisition.
• Create and optimize digital content that supports campaigns across the website, email, paid media, and organic channels.

CRM / Email / Patient Engagement

• Develop, write, and execute email and SMS campaigns for patient engagement, reminders, education, and service promotion.
• Support two-way patient engagement tools and digital communication platforms.
• Build automated patient nurture and re-engagement journeys that improve retention and conversion.
• Create or adapt basic digital marketing assets to support campaign execution across multiple channels, collaborating with internal or external creative partners on larger design projects.

Local Search & Online Reputation

• Manage and optimize the organization's online business listings and provider profiles to improve local search visibility and patient acquisition.
• Maintain accurate location, provider, and service information across relevant online directories and search platforms.
• Monitor and improve local search performance, online discoverability, and digital reputation.
• Partner with operational teams to manage online reviews, coordinate responses as appropriate, identify trends, and recommend strategies that enhance the patient experience and strengthen the organization's digital reputation.

Analytics & Reporting

• Track and report on KPls including:
  • Cost per lead
  • Appointment requests
  • Conversion rate
  • New patient growth
  • Website traffic
  • Campaign ROI
  • Cost per acquisition (CPA)
• Develop and maintain marketing attribution reporting that connects marketing activities to appointment requests, competed visits, new patient acquisition, and other key organizational outcomes.
• Maintain executive dashboards that provide actionable insights and recommendations to improve marketing performance and organizational growth.
• Track local search and digital presence metrics, including profile performance, search visibility, and patient engagement.

Collaboration

• Work closely with operations and patient access to align marketing initiatives with provider capacity, appointment availability, and organizational priorities.
• Partner with Social Media Manager to ensure paid campaigns, organic social media efforts, and campaign messaging are aligned across digital channels.
• Coordinate with external vendors, agencies, and creative partners as needed.

Digital innovation & Continuous improvement

• Continuously evaluate PHNTX's digital marketing ecosystem and identify opportunities to improve efficiency, patient experience, campaign performance, and organizational growth.
• Evaluate emerging digital marketing technologies, Al toots, automation platforms, and industry best practices, recommending solutions that strengthen marketing performance and operational effectiveness.
• Identify opportunities to improve marketing workflows, attribution, reporting, and cross-functional collaboration through technology and process improvements.

Direct reports:

• None.

Required Skills

Required Knowledge, Skills and Abilities:

• Strong experience with Google Ads, Meta Ads Manager, email marketing platforms, GA4, and analytics tools.
• Experience managing budgets and optimizing paid campaigns.
• Strong analytical and project management skills.
• Excellent writing and communication skills.
• Strong copywriting skills for digital marketing, including websites, email, and paid advertising.
• Healthcare, nonprofit, FQHC, or mission-driven experience preferred.
• Experience with Adobe Creative Cloud, Canva, CRM platforms, WordPress, and patient acquisition funnels preferred.
• Experience in creating digital marketing assets using graphic design and creative software preferred.
• Spanish-language marketing experience a plus.

Education and Experience:

• Bachelor's degree in marketing, Communications, Business, or related field required; an equivalent combination of education and relevant experience may be substituted for the degree.
• 5+ years of digital marketing experience.