Director of Marketing - Falcon MLR

The Role We are seeking a Marketing Director to lead global marketing for Falcon MLR, our agentic MLR solution. Partnering closely with marketing, strategy, and product management, you will develop the positioning, messaging, value propositions, and go-to-market strategy for Falcon MLR. You will also execute global marketing strategies that drive brand awareness, pipeline growth, and engagement with existing customers and target accounts. You will ensure seamless territory alignment and make a measurable impact across demand generation, events, communications, and digital marketing in a fast-paced, innovative environment. What You'll Do Develop and drive global marketing strategy and go-to-market execution for Falcon MLR, aligning marketing initiatives with business objectives and market opportunities Own the integrated marketing strategy, partnering closely with cross-functional teams on key objectives and campaign themes Create awareness, nurture, and educate key contacts within target accounts to drive pipeline growth and accelerate sales opportunities Develop compelling marketing content—including customer stories, presentations, web content, videos, webinars, and sales tools—to support every stage of the customer journey Partner with Product Management and Strategy to build differentiated positioning, messaging, and value propositions that speak directly to key target buyers and influencers Represent the voice of the customer by bringing market insights, competitive intelligence, and customer feedback into product and marketing strategies Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes Work cross-functionally with Sales, Enablement, Strategy, and Marketing teams to ensure optimal orchestration and execution of global marketing programs Build and maintain a complete and accurate account and contact database Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption Requirements Based in Copenhagen 10+ years of enterprise B2B software marketing experience Must have a proven track record of building global, multi-channel campaigns and driving strategic go-to-market execution Hands-on experience spanning GTM strategy development through content creation and editing (including customer stories, presentations, web content, videos, and sales tools) Deep understanding of database management, audience segmentation, and targeted nurture programs (including ABM) to accelerate pipeline growth and sales opportunities Proven ability to build trusted relationships and drive alignment across multiple product lines (PromoMats, Medical, MedTech) and matrixed global regions (NA & EU, LATAM, APAC) Experience leading end-to-end integrated marketing programs across product launches, field programs, demand generation, webinars, events, and sales enablement Demonstrated experience defining success metrics, tracking campaign performance, evaluating business impact, and continuously optimizing programs based on data and customer insights Nice to Have Experience marketing high-value solutions to the life sciences industry Experience with Marketo Interviewing with Veeva We value your time and believe in a transparent hiring process. Here is the process you can expect. #LI-Director #RemoteUK Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world. As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us View email address on click.appcast.io. #J-18808-Ljbffr