Founding GTM Operator

Founding GTM Operator

Position: Founding GTM Operator (Full-Time)

Reporting to: CEO

Location: San Francisco (4 days/week in person)

Compensation: $90,000-$100,000 base salary, plus profit sharing of $10,000+.

Kato takes a different approach to AI-powered servicing platform that automates critical workflows across every channel with full compliance and best-in-class recoveries.

Kato is backed by institutional capital from Pear VC and angel investors from top tech companies such as Brex, Bridge, and Square.

We already know how to find and close customers. We are now hiring our Founding GTM Operator: a generalist who owns demand generation and turns our go-to-market into a repeatable growth engine. This is one of the most critical hires at Kato and you'll work directly with the CEO.

On the outbound and conference side, that means getting sharper and more sophisticated about how we find customers - tracking the right buying signals, testing new plays, and expanding our conference presence.

And on the brand side, it's wide open. We want to turn Kato into a household name in the lending space. You'll own building our presence from scratch: events, webinars, LinkedIn, newsletters, blogs. When someone in this industry thinks about AI for servicing & collections, we want them to think of Kato first.

Once the GTM engine is running, you'll have the option to deepen your role in sales or expand into other high-priority areas of the business depending on where you want to grow.

This role is a fit if:

• You are a former founder, or owned GTM / growth at an early-stage startup
• You have done either sales development (SDR/BDR) or demand-focused marketing (MDR, field or event marketing) - a role where you were measured on pipeline/revenue.

This role is not a fit if:

• If your background is analytics / data focused without direct exposure to revenue
• If your background is pure brand or content marketing measured on reach and impressions

Key Responsibilities

Outbound & Lead Generation (50%)

• Build and maintain a comprehensive database of the lending market
• Own end-to-end outbound: research, list building, copy, multi-channel outreach (email + LinkedIn), message refining
• Run Kato's conference efforts (e.g. outreach, marketing campaigns, booths)

Content & Marketing (30%)

• Define Kato's content strategy by creating blog posts, newsletters, and other top-of-funnel materials
• Launch Kato's marketing efforts - e.g. webinars, in person events

Sales Operations (20%)

• Create and manage nurture campaigns for older or dormant leads
• Own CRM hygiene and maintain GTM reporting (e.g., outbound conversion rates, pipeline velocity, meeting-to-opportunity conversion)

We covered who this role is a fit for above. Beyond that you:

• Have a Bachelor's degree in Business or related field
• Are a structured thinker who questions assumptions and reasons independently, rather than taking things at face value
• Are coachable and quick to act on feedback
• Have exceptional written communication
• Are comfortable operating with high agency and driving independent progress toward company goals
• Have strong attention to detail, organization, and follow-through
• Are AI-native and automation-minded
• Are proficient with common business tools such as Google Workspace (e.g. Google Docs, Google Sheets) and Slack. Experience with CRM systems like Hubspot preferred

Work with founders that have built and scaled financial products for 9+ years

Own real scope from day one - you'll own core parts of our revenue engine and see your work hit customers fast.

Work hard on things that matter. This won't be a 9-to-5, but we don't believe in busy work. We work hard on the problems that actually move the business and don't waste your time on the ones that don't.

Get unmatched career acceleration: you'll learn sales, GTM strategy, and startup execution at a depth few roles offer.