Social Media Manager

Responsibilities Develop Breakthrough Social Content. Deliver compelling content to increase brand equity, engage consumers, and drive cultural relevance for our brands. Develop editorial calendar with appropriate balance of proactive and real‑time content. This is a creative, entrepreneurial role, as we develop much of our content in house. Build Community. Lead community management for your brands; increase brand engagement and positive sentiment, and appropriately intersect organic social conversation. Lead Social Listening. Own social listening to keep pulse on brand sentiment and conversation themes, and report regularly on key learnings to Brand and Integrated Marketing teams. Own Analytics and Optimization. Analyze performance, and report on progress against KPIs. Identify key insights, and develop recommendations for ongoing optimization. Social Evangelist. Be a social evangelist in the business, helping influence the adoption of, and enthusiasm for, social media across the organization while keeping atop emerging technologies and trends. Collaboration Strong collaboration across all functions and with all organization levels. Qualifications – Must‑Have 6‑8 years social media experience, ideally with both client‑side and food/consumer packaged goods experience. Qualifications – Nice‑To‑Have Highly creative with experience developing effective social content, both in‑house and by leveraging content partners and UGC. Experience managing influencer relationships and/or brand ambassador programs, a plus. Strong understanding of social channels (specifically TikTok and Instagram) and tools, with history of hands‑on‑keyboards execution. Balance of strong strategic thinking and flawless execution, with impeccable attention to detail. Bias toward innovation and experimentation. Excellent communication/presentation skills; ability to inform, influence and negotiate across functions and with all organization levels. Ability to story‑tell well via PowerPoint. Experience with influencer relationships across platforms with a point of view on best practices. Technologically savvy with knowledge of social analytics and content creation tools. Location & Schedule This is an HQ role based in Camden, NJ and requires 3 days a week (hybrid). Compensation and Benefits The target base salary range for this full-time, salaried position is $112,600–$154,800. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401(k) and wellness benefits beginning on the first day of employment. Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance for individual, families, and domestic partners. Employees are eligible for our matching 401(k) plan with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. When in WHQ, employees have free access to the fitness center, on-site day care (operated by Bright Horizons), and a company store. The “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Equal Opportunity Statement The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law. #J-18808-Ljbffr