Senior Director, Growth Marketing (Bible Gateway)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Growth Marketing (Bible Gateway) based in the United States.

The Senior Director of Growth Marketing will lead the overall growth strategy and integrated digital marketing initiatives for a leading digital Bible platform and its premium subscription service. This senior leadership role focuses on accelerating customer acquisition, strengthening subscriber engagement, improving retention, and building long-term brand equity across domestic and international markets. You will oversee a comprehensive direct-to-consumer (DTC) marketing ecosystem spanning performance marketing, CRM, email, SMS, push notifications, organic search, and emerging AI-powered discovery channels. Working closely with marketing, product, and analytics teams, you will translate customer insights and performance data into actionable strategies that drive sustainable revenue growth. You will also build, mentor, and develop a high-performing marketing team while optimizing budgets, campaigns, and customer journeys. This is an exciting opportunity for a strategic, hands-on marketing leader to shape the growth trajectory of a mission-driven digital platform with a substantial audience and significant expansion potential.

• Own and execute the overall digital marketing and growth strategy, developing initiatives that accelerate customer acquisition, increase premium subscription growth, and strengthen long-term customer relationships.

• Lead integrated marketing planning and messaging across seasonal and evergreen campaigns, coordinating paid and organic media, email, SMS, push notifications, and social platforms such as Meta and YouTube.

• Develop, implement, and continuously optimize customer acquisition strategies across multiple channels, using performance data to improve campaign effectiveness and achieve growth objectives.

• Lead funnel marketing strategies across multiple customer entry points, optimizing landing pages, conversion pathways, and the overall digital experience through structured experimentation and A/B testing.

• Design and execute subscriber engagement and retention strategies that reduce churn, increase lifetime value (LTV), and encourage sustained use of digital products and services.

• Maintain accountability for revenue growth, engagement, conversion, retention, and marketing efficiency metrics, including forecasting, budget management, return on advertising spend (ROAS), and cross-channel resource allocation.

• Build and lead a marketing analytics function that establishes a continuous feedback loop between marketing performance, customer behavior, and product development.

• Analyze customer insights, market research, audience behavior, and digital performance data to identify growth opportunities and inform marketing and product decisions.

• Guide organic growth initiatives across traditional search engine optimization (SEO), generative engine optimization (GEO), AI-powered discovery, and emerging digital channels.

• Oversee customer relationship management (CRM), audience segmentation, personalization, lifecycle communications, and testing strategies to deliver relevant and effective customer experiences.

• Recruit, lead, coach, and mentor a high-performing team of at least five marketing professionals, fostering accountability, collaboration, innovation, and continuous improvement.

• Build scalable marketing processes, strengthen team capabilities, and lead transformation initiatives that improve operational efficiency and marketing effectiveness.

• Collaborate with cross-functional stakeholders to align growth priorities, customer experience initiatives, marketing investments, and product strategies with broader business objectives.

Requirements:

• At least 10 years of experience in digital marketing within a direct-to-consumer (DTC) or business-to-consumer (B2C) environment, including at least 5 years in a team leadership or management role.

• Demonstrated success developing and executing growth strategies for consumer-facing digital businesses, ideally with significant experience in subscription-based products or services.

• Strong hands-on expertise in CRM, email marketing, social media, paid media, and integrated digital marketing, with a clear understanding of how channels work together to drive acquisition, engagement, and retention.

• Proven experience managing substantial performance marketing budgets and delivering against revenue, customer acquisition, and ROAS targets.

• Strong understanding of marketing performance metrics, including customer acquisition cost (CAC), customer lifetime value (LTV), conversion rates, retention, churn, and return on advertising spend.

• Experience designing and optimizing marketing funnels, including landing pages, paid acquisition campaigns, conversion optimization, and structured A/B testing programs.

• Deep knowledge of customer journey mapping, audience segmentation, personalization, lifecycle marketing, and data-driven campaign optimization.

• Experience building and scaling marketing teams, recruiting talent, establishing effective processes, and developing high-performing, collaborative teams.

• Demonstrated ability to lead marketing transformation initiatives, introduce new approaches, and improve the effectiveness and scalability of digital marketing operations.

• Strong analytical skills, with the ability to interpret complex performance data, synthesize customer insights, and translate findings into practical strategies that support business growth.

• Familiarity with SEO, GEO, organic audience development, and emerging AI-powered search and discovery channels.

• Excellent leadership, communication, and stakeholder management skills, with the ability to influence cross-functional teams and build alignment around strategic priorities.

• A hands-on leadership style that balances strategic thinking with operational execution, attention to detail, and accountability for results.

• Strong creative and critical-thinking abilities, sound judgment, and the confidence to make timely, data-informed decisions in a changing digital environment.

• A proactive, results-oriented mindset with a commitment to experimentation, continuous improvement, and delivering exceptional digital customer experiences.

• Genuine enthusiasm for creating meaningful, engaging digital experiences that support the needs and interests of diverse audiences.

Benefits:

• Annual salary range: $120,000–$160,000, with compensation determined by experience, industry knowledge, technical expertise, communication skills, and other relevant qualifications.

• Competitive compensation packages designed to attract and retain experienced marketing leaders.

• Comprehensive benefits covering physical health, retirement, and savings.

• Caregiving benefits and resources to support employees' personal and family responsibilities.

• Emotional well-being resources and programs designed to support overall wellness.

• Transportation-related benefits.

• Flexible, elective benefits that allow employees to select options suited to their individual needs and circumstances.

• Opportunities to lead high-impact growth initiatives and influence the strategy of an established digital platform.

• Professional development through leadership of a multidisciplinary marketing function and exposure to evolving digital marketing, subscription growth, and AI-powered discovery strategies.

• Opportunity to build, mentor, and develop a high-performing team while driving measurable business outcomes.

• Remote work opportunity within the United States.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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