Senior Marketing Specialist

Senior Marketing SpecialistAt Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates' physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!This Senior Marketing Specialist role is responsible for driving the execution of online marketing, email and ATM Rewards programs. This is an opportunity to join a highly collaborative and innovative team where you will partner across marketing and agencies to develop digital campaigns. The ability to combine critical thinking with diligent campaign delivery and execution is critical to this role.Responsibilities:Execute digital marketing campaigns to drive growth.Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA and Merrill digital properties.Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy.Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelinesPartner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration.Regularly review and understand campaign performance in order to optimize and make strategic decisions.Understand how to uncover insights and leverage data to prioritize client messaging.Required Qualifications:4+ years of marketing campaign management or project management experienceSelf-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environmentDetail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skillsUnderstands the importance of corporate standards, procedures, and approval processesDemonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performanceEnterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordinglyExcellent oral and written communication skillsProficient in MS Office Product Suite (Word, Excel, PPT) including leveraging CopilotDesired Qualifications:Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey AnalyticsFinancial services experiencePresenting to groups of all levelsSkills:AdaptabilityCollaborationProblem SolvingProcess ManagementProduct Marketing and BrandingActive ListeningAttention to DetailOral CommunicationsPrioritizationSolution Delivery ProcessAnalytical ThinkingBusiness AcumenDigital MarketingUser Experience DesignWritten CommunicationsMinimum Education Requirement: High School Diploma / GED / Secondary School or equivalent