Social Media Content & Video Creator (bilingual English/Spanish)

Location: Northwest Arkansas Type: Full-Time Compensation: $52,000 base + up to $8,000 in performance bonuses Travel: Paid travel required, including international travel 3–4 times per year for up to 2 weeks at a time, sometimes longer Business Type: Commercial landscaping + leadership/coaching/personal brand content The Role We are looking for a full-time Bilingual English/Spanish Content & Marketing Lead who can help us build a real content machine around our commercial landscaping business, our team, our customers, our culture, and the day-to-day life of building companies. This is not a “sit in Canva and make flyers all day” job. This is a camera-in-hand, boots-on-the-ground, talking-to-everyone, find-the-story-in-the-chaos kind of role. We need someone who can follow the action, capture the moments, make people comfortable, and help turn normal business life into content that actually matters. Think less corporate marketing department and more documentary-style content engine. The style we are aiming for is inspired by people like Gary Vaynerchuk, Alex Hormozi, Codie Sanchez, and Steven Bartlett — real, fast, useful, human, direct, and high-volume. You will be around leadership meetings, job sites, crews, customers, coaching sessions, events, travel days, trainings, and random “this could be a great piece of content” moments. Your job is to notice those moments, capture them well, and help our marketing team turn them into something valuable. And the bilingual part matters. You need to be fluent in English and Spanish. Not “I can kind of get by.” Not “I took Spanish in high school.” You need to be able to speak, write, interview, connect, and build trust in both languages. Who We Are Looking For We are looking for someone who brings life into the room. Someone who can walk up to a crew member, a customer, a business owner, a coach, a vendor, or a random person at an event and make them feel comfortable enough to have a real conversation. Someone who sees the story before everyone else sees it. Someone who understands that sometimes the best content is not perfectly polished — it is the real moment, the side conversation, the quick lesson, the funny clip, the team member who finally opens up, the before-and-after shot, the customer saying something genuine, or the behind-the-scenes moment nobody else thought to capture. You should be creative, curious, socially confident, organized, and fun to be around. You do not need to be the best filmmaker in the world. But you do need to know how to get good footage, good audio, good lighting, and good moments. You need to be dangerous enough with editing to create strong short-form content, and smart enough to know when something should go to the deeper editing team. Our Core Values We hire for values first. Skills matter. Experience matters. Camera ability matters. But skills without culture fit will not work here. Have Fun We work hard, move fast, and carry a lot — so we need people who bring energy, humor, creativity, and a good attitude into the work. This role should make content creation feel fun, not awkward. You should be the kind of person who helps people relax, laugh, open up, and actually enjoy the process. Try New Shit Fast Social media changes fast. Content styles change fast. Tools change fast. What worked six months ago might already be dead. We want someone who tests ideas quickly. Try the angle. Try the hook. Try the street interview. Try the behind-the-scenes edit. Try the bilingual format. Try the trend. Try the weird idea. Not everything will work. That is fine. Moving too slow is worse. Best In The World We are not playing to be average. You should study what great content looks like. Watch what is working. Pay attention to pacing, hooks, edits, storytelling, thumbnails, captions, lighting, sound, and energy. The goal is not to “post more.” The goal is to get better every week. We want someone who looks at the work and says, “Good start. Now how do we make it better?” Put In The Damn Work Content looks fun on the outside, but the machine only works if someone does the unsexy work. That means charging batteries, checking audio, organizing files, uploading footage, labeling clips, following up with the remote team, getting one more shot, asking one more question, showing up early, staying late when needed, and doing the details right. Creative does not mean chaotic. Hold Accountability This is a high-trust role. You will be around private conversations, customers, team members, job sites, travel, leadership moments, and brand-sensitive content. We need someone who tells the truth, owns the work, communicates clearly, and does not make people chase them. If something is missed, say it. If something broke, fix it. If you need help, ask. If you own it, own it. FITFO Mindset FITFO means Figure It The Fuck Out. That does not mean being reckless or pretending you know everything. It means being resourceful, honest, fast, useful, and accountable. Do not wait around helplessly. Do not make people drag the work out of you. Do not bring every small problem back as a dead end. Bring options. Solve problems. Use the tools. Ask the better question. Find the workaround. Keep moving. What You’ll Actually Be Doing1. Documenting Calvin and the Leadership/Coaching Side of the Business A big part of this role is helping capture content throughout the day in a “document, don’t just create” style. This may include: Capturing b-roll during meetings, coaching sessions, trainings, events, travel, team conversations, and behind-the-scenes moments Recording short talking-head videos, leadership lessons, quick ideas, and story-based clips Helping capture content at scale without making the day feel like a giant production shoot Traveling on select business trips, including international trips Noticing strong hooks, soundbites, lessons, funny moments, and stories that could become great content Setting up basic lighting, audio, camera angles, and recording environments Helping make content creation feel easy instead of forced You need to be comfortable moving fast, being around business conversations, and knowing when to capture the moment without getting in the way. 2. Telling the Story of Our Commercial Landscaping Business The other major part of the role is capturing the people, work, customers, and culture inside our commercial landscaping company. This may include: Capturing b-roll of crews, equipment, properties, finished work, before-and-afters, team meetings, job sites, events, and customer interactions Interviewing team members, crew members, customers, vendors, and community members Creating street-style interviews with employees, customers, and people in the community Finding stories inside the team that help with recruiting, sales, brand trust, and culture Showing the quality of the work without making it feel like a boring sales pitch Highlighting Spanish-speaking team members and helping tell their stories well Creating content that makes people think, “I want to work there,” “I trust that company,” or “I want to do business with them” This role will spend real time in the field. Job sites, crews, trucks, properties, early mornings, hot days, cold days, events, and everything in between. That is part of the deal. 3. Creating and Capturing Marketing Events You will also help us make events better and more valuable from a marketing standpoint. This may include: Helping organize local events, customer events, team events, trainings, workshops, and community activations Capturing content before, during, and after events Coordinating with vendors, attendees, customers, and team members Helping gather testimonials, social clips, photos, recap videos, and behind-the-scenes content Making sure events turn into long-term marketing assets, not just one-time moments We do not want events that happen and disappear. We want to squeeze the value out of them before, during, and after. 4. Working With Our Remote Marketing Team You will not be doing all of this alone. We have a remote marketing/content team that can help with deeper editing, strategy, posting, and production. Your role is to be the person on the ground who captures the raw material and helps make sure the team has what they need. This may include: Uploading, organizing, labeling, and sharing content Communicating the story and context behind the footage Flagging the best clips, strongest moments, and highest-value opportunities Reviewing content to make sure it feels on-brand and relevant Helping decide what should be posted, repurposed, clipped, boosted, or improved Watching what performs and bringing ideas back to the team Staying on top of social media trends, formats, hooks, editing styles, tools, and platform changes You do not need to be a full post-production studio. But you do need to understand enough about content to know what is good, what is usable, and what is worth turning into something bigger. What You Need to Be Great AtBilingual Communication This is a hard requirement. You must be fluent in both English and Spanish, spoken and written. You need to be able to interview people, write captions, understand context, build trust, and help us tell stories across both languages. People This might be the most important part of the job. You need to be able to talk to anyone. Not in a fake networking way. In a real, warm, curious, disarming way. You should be able to help someone who is nervous on camera relax, laugh, and open up. Camera, Audio, and Lighting You need to know how to capture good content. That includes: B-roll Short-form video Photos Talking-head videos Interviews Jobsite footage Event footage Travel content Good audio Basic lighting Clean framing Usable vertical content You do not have to be a Hollywood cinematographer. But shaky, dark, unusable, bad-audio content is not going to work. Social Media Taste You need to be in tune with what is working right now. Instagram, TikTok, YouTube Shorts, LinkedIn, Facebook — you should understand the differences, the styles, the pacing, the hooks, the captions, the trends, and what makes people stop scrolling. We want someone with taste. Someone who can say, “This is the moment,” or “This is too slow,” or “This needs a stronger hook,” or “This would work better as a carousel,” or “This should be a voiceover.” Creativity We want ideas. Lots of them. Some will work. Some will not. That is fine. We would rather have someone who is trying, testing, and creating than someone who is waiting for a perfect plan. Organization Fun and creative is great. Chaotic and unreliable is not. You need to be able to manage files, upload content, label footage, communicate with the team, track ideas, and follow through. The content machine only works if the raw material is actually organized and usable. Required Qualifications Fluent in English and Spanish, spoken and written Located in Northwest Arkansas or willing to relocate Full-time availability Able to travel domestically and internationally 3–4 times per year for up to 2 weeks at a time, sometimes longer Valid passport or ability to obtain one quickly Strong camera skills for video and photo content Strong understanding of basic audio, lighting, and framing Comfortable filming in offices, events, job sites, vehicles, travel settings, and outdoor environments Comfortable interviewing people in both English and Spanish Strong understanding of social media platforms and current content styles Able to do basic short-form editing Organized enough to manage and share large volumes of content Valid driver’s license and reliable transportation Comfortable working some early mornings, evenings, weekends, and travel days when the content opportunity requires it Bonus Points Experience creating content for a service business, construction company, landscaping company, entrepreneur, coach, or personal brand Experience with CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, Lightroom, Photoshop, Canva, or similar tools Experience creating reels, TikToks, YouTube Shorts, podcast clips, testimonials, event recaps, or behind-the-scenes content Drone experience or willingness to learn Photography experience Event coordination experience Experience working with remote marketing or creative teams Experience creating bilingual content Comfortable around field teams, equipment, commercial properties, and fast-moving environments This Role Is Probably a Fit If... You are the person who naturally sees the content opportunity before everyone else does You like people and can talk to almost anyone You are not scared to walk up to someone and ask a good question You understand that content is part strategy, part taste, part volume, and part courage You are comfortable in the field, on the road, at events, and behind the camera You like a fast-moving environment You can make people feel comfortable on camera You care about quality but do not get paralyzed by perfection You can take a rough idea and run with it You want to help build something, not just maintain something This Role Is Probably Not a Fit If... You need a perfectly predictable schedule every week You only want to work behind a desk You are uncomfortable talking to new people You do not like being around field work, job sites, crews, or outdoor environments You need someone to tell you every single thing to capture You are fluent in only one language You are not interested in social media trends or short-form content You are not organized with files, footage, and follow-up You want a slow, quiet, low-interaction marketing job You think content creation is just “posting stuff” What Winning Looks Like You are winning in this role when: We have a constant pipeline of strong, usable photos, videos, clips, interviews, and b-roll Calvin can create more content with less friction The commercial landscaping business is showing up online with more personality, trust, and consistency Our crews, customers, and team members feel seen and celebrated Spanish-speaking team members are represented well and communicated with clearly The remote marketing team has organized, high-quality raw content to work with Events are not just happening — they are being captured, repurposed, and turned into marketing assets Our content feels real, current, human, and on-brand People are saying, “Your content feels different,” “Your team looks awesome,” or “I feel like I know you guys” Compensation This role starts at: $52,000 base salary Plus up to $8,000 in annual performance bonuses, structured as: Up to $1,000 per quarter based on performance and outcomes Up to $4,000 annual bonus based on annual performance and outcomes Required business travel is company-paid. Equal Opportunity Statement We are an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.