Senior Business & Data Operations Analyst

Key Responsibilities

In this role, you will transform complex business and market data into actionable insights that support sales strategy, commercial decision-making, performance management, and operational efficiency. You will work closely with sales, commercial, category, finance, and leadership teams to identify trends, uncover opportunities, and improve business performance through data-driven recommendations.

• Leverage the NielsenIQ Discover Platform to extract, analyze, and interpret market, category, brand, product, and competitive intelligence.
• Develop comprehensive sales and commercial analytics to evaluate revenue, sales performance, market share, distribution, pricing, promotions, and category trends.
• Build and maintain interactive Power BI dashboards and reports for business stakeholders and leadership teams.
• Write and optimize complex DAX measures , calculated columns, and analytical expressions to support advanced business reporting.
• Translate business requirements into scalable reporting solutions, analytical models, and actionable insights.
• Analyze sales performance across products, categories, regions, channels, customers, and time periods to identify growth opportunities and performance gaps.
• Partner with commercial and sales teams to understand business challenges and provide data-backed recommendations.
• Conduct variance, trend, performance, and root-cause analysis to explain changes in key business metrics.
• Ensure data accuracy, consistency, completeness, and integrity across reporting and analytics processes.
• Develop standardized KPIs, metrics, dashboards, and reporting frameworks to improve business visibility.
• Automate recurring reports and operational analytics wherever possible to improve efficiency and reduce manual effort.
• Collaborate with cross-functional teams to improve data processes, reporting workflows, and analytical capabilities.
• Present complex analytical findings clearly to both technical and non-technical stakeholders.

Must-Have Skills

• 4–6 years of experience in business analytics, data analytics, commercial analytics, sales operations, or a related field.
• Strong hands-on experience with the NielsenIQ Discover Platform and market intelligence data.
• Proven expertise in Sales & Commercial Analytics , including sales performance, market trends, category analysis, pricing, distribution, and competitive analysis.
• Advanced proficiency in Power BI , including dashboard development, data modeling, visualization, and reporting.
• Strong command of DAX for developing complex measures and business calculations.
• Strong analytical and problem-solving capabilities with excellent attention to detail.
• Ability to translate business questions into analytical frameworks and actionable insights.
• Strong stakeholder management and communication skills.

Good-to-Have Skills

• Experience working with FMCG, retail, consumer goods, or market research data.
• Knowledge of SQL and relational databases.
• Experience with Power Query, Excel, or other data transformation tools.
• Understanding of ETL/data preparation processes and data quality management.
• Familiarity with commercial KPIs, revenue management, category management, and business performance frameworks.
• Experience automating recurring reporting and operational processes.