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Marketing Manager

Becton Dickinson & Co

Becton Dickinson seeks a Marketing Manager to lead US marketing strategy for ChloraPrep, GuardIVa, and StatLock brands within the Medication Delivery Solutions unit. The role involves developing annual marketing plans, competitive analysis, and cross-functional collaboration to drive product growth and achieve financial targets.

Responsibilities

  • Evaluate competitive marketing strategy and develop go-to-market approaches to drive product category share and growth
  • Develop and manage annual strategic reviews and marketing plans for assigned product lines to meet financial and strategic objectives
  • Build and maintain relationships with sales teams, key opinion leaders, and medical societies to identify market trends
  • Track account performance, pricing adjustments, and competitive threats; report regularly to management on risks and opportunities
  • Participate on cross-platform initiative teams, delivering marketing strategy and support while ensuring regulatory and ethical compliance

Requirements

  • Bachelor's degree required
  • 5+ years product or commercial marketing experience in medical device, diagnostics, life sciences, biotech, or healthcare
  • Experience developing and executing annual marketing plans and growth strategies for product portfolios
  • Demonstrated ability partnering with sales teams and external customers to drive market growth
  • Proficiency in market analysis, competitive analysis, and customer research
  • Experience managing portfolio performance including demand management and backorder strategies
  • Ability to travel up to 20% and work on-site minimum 4 days per week
Vacancy posted 6 days ago
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