Marketing Manager - Tampa

Job Description

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

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• Medical, Dental, and Vision Coverage
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• 401(k) Retirement Program with Employer Match
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• Life and Disability Insurance Plans
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• Ancillary Insurance Plans
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• Employee Assistance Program
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• Fertility & Family Forming Support and Resources
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• Pet Insurance
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• Employee Discounts
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• TAO Savings Marketplace
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• Time off and much more!
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The role of Marketing Manager is responsible for executing the annual marketing plans, strategies, and programs for each venue within the company’s portfolio. These responsibilities for each venue include; social media content calendar including content creation, social media paid ads, creating new content and editing/updating all Websites, developing new marketing promotions and activations, managing the creative process with the graphic arts team, managing all third party Websites ensuring all content is up-to-date and accurate, creating monthly e-newsletters, and managing the overall day-to-day tactical duties found within the marketing department that are derived from the annual marketing plans. In addition, the Marketing Manager will develop new and innovative marketing concepts/ideas, form new partnerships with likeminded brands, provide advertising/marketing recommendations, and contribute creatively, strategically, and analytically to the overall marketing planning and execution process. The Marketing Manager will properly manage all marketing budgets and provide ways to positively effect ROI and increase venue revenues using marketing.

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ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:

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• Fully manages all social media strategies, planning and tactics including original content creation, content calendar development, copywriting, and managing all paid social ad placement for several assigned venues
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• Ensure all Websites for assigned venue(s) are continually maintained with up-to-date information and relevant content
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• Ensure third party sites such as OpenTable, Yelp, TripAdvisor, Google My Business are maintained
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• Develop monthly e-newsletter content for assigned venue(s)
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• Develop original content for social media, Websites, 3rd party Websites, and in-venue activations
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• Assist with the creation and full implementation/execution of marketing campaigns
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• Hold/attend weekly and monthly meetings with venue-level management and marketing teams to discuss current marketing plans, activations, and upcoming events
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• Facilitate photography and videography shoots with or without a professional photographer/videographer to generate original content for all forms of marketing
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• Collaborate with partnered hotel/resort marketing teams on creating new promotions/packages that will benefit both assigned venue(s) and host hotel, and send communications on existing promotions in order to utilize host hotel’s marketing channels
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• Assist in the development and execution of annual business and strategic marketing plans to increase traffic and revenue at assigned venue(s)
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• Create monthly KPI reports for all social and digital activities for assigned venue(s) and provide recommendations on how to better the marketing programs based on analytical results found within the reports
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• Work with various lifestyle and third-party companies to create offers and promotions that will increase venue volume
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• Closely monitor competitors’ programming and venue activities
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• Stay abreast of marketing trends and develop strategies to maintain a competitive advantage
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• Conduct marketing research when needed, share finding presentations with the management, and provide recommendations to increase revenue
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• Aid in the development of brand strategies and manage tactical execution
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• Manage re-branding / re-positioning efforts when needed and enforces brand standards
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• Keep key hotel departments/partners abreast of special events, promotions, menu changes, etc. at assigned venue(s)
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• To manage and be onsite for all marketing initiatives including but not limited to; marketing and sponsorship activations, on property signage and communication, press initiatives, capturing social media content on brand channels, establish relationships with staff, and represent marketing in event pre-shifts
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• Manage the marketing design process via project management programs in conjunction with the design department
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• Mange invoices and declining budgets to ensure departments stays within approved budgets
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• Work in conjunction with sponsorship team to leverage and maximize the Company’s sponsorship capabilities
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• Work in conjunction with media partners to leverage and maximize event activation opportunities and value adds
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• Serve as day-to-day lead for retained PR agencies for assigned venue(s), including agency onboarding, weekly status calls, approving pitch angles and media lists, and holding agencies accountable to agreed KPIs, timelines and budgets
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• Partner with PR agencies to develop and execute press strategies around venue openings, menu launches, seasonal programming, talent and special events, and secure earned media across local, regional and national outlets
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• Manage press requests, media visits, influencer and tastemaker dinners, and on-site press activations in coordination with venue leadership, and route all messaging and spokesperson approvals through the SVP Marketing
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• Track, report and analyze earned media results monthly, including placements, reach, share of voice and sentiment, and translate press coverage into owned and paid content across social, Web and email
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• Create and maintain a work environment that promotes teamwork, performance, feedback, recognition, mutual respect, and employee satisfaction
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• Maintain relationships with current vendors
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• Assist and/ or completes additional tasks as assigned
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EDUCATION/WORKING KNOWLEDGE:

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• Bachelor’s degree in Marketing, or similar discipline
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• Proof of eligibility to work in the United States
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• Maintain a professional, neat, and well-groomed appearance adhering to Company standards
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• Proficient in Windows Microsoft Office, POS systems, Oracle knowledge preferred
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• 21+ years of age
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• Minimum of three to five (3-5) years of restaurant / hospitality-based venue marketing management experience with proven track record of financial and creative marketing programming success
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• Experience in hospitality working in a high-volume restaurant a plus
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• Proficient in Windows MS Office, WordPress, Facebook Business Manager, Google and all social media platforms including but not limited to Facebook, Instagram, Twitter, Google My Business, YouTube, LinkedIn, and Pinterest
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• Facebook Blueprint certification and various Google certifications a plus
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• Strong working knowledge with budget creation and implementation
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• Working Knowledge of social media, Public Relations, Graphic Arts, Sponsorship and Sales departments
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• Experience managing external PR agencies and working directly with editors, journalists and media outlets, with a proven record of securing earned coverage
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SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE

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The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

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• Must have strong problem-solving skills
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• Excellent written and verbal communication skills required
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• Ability to work under pressure and meet deadlines
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• Must have good positive energy throughout the day
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• Must be able to read the computer monitors and print legibly
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• Must be able to sit and/or stand for extended periods of time
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• Must be able to move quickly through work and set the pace in the office
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• Must be able to push and lift up to 25 lbs.
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• Small to Medium office environment
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• Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
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• 5-25% Local Travel (United States)
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• Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
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• May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
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• Maintain a professional, neat, and well-groomed appearance adhering to Company standards
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• Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
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• Ability to maintain a high level of confidentiality
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• Ability to handle a fast-paced, busy, and somewhat stressful environment
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