Fractional Head of Product Marketing

The Role As Fractional Head of Product Marketing, you will own the narrative connecting SWARM's technology to the operational problems our customers care about most. You will work across product, sales, customer success, and leadership to turn complex technical capabilities into clear, compelling positioning that operators and executives understand and trust. This is a high-ownership role for an experienced product marketer who can build positioning from the ground up and turn that positioning into the messaging, materials, and sales tools needed to support growth. Key Responsibilities Product Positioning & Messaging: Define and continuously refine SWARM's positioning, messaging architecture, value propositions, and differentiation across target markets and buyer personas. Go-to-Market Strategy: Partner with leadership, sales, and product to develop go-to-market messaging for new products, capabilities, verticals, and customer use cases. Sales Enablement: Create and improve the materials that help our sales team win, including pitch decks, solution briefs, competitive positioning, case studies, discovery materials, and other customer-facing collateral. Website & Brand Narrative: Shape the messaging and content architecture across the SWARM website and external channels, ensuring our story is clear, differentiated, and consistent. Product Storytelling: Work closely with product and technical teams to translate AI, optimization, and decision intelligence capabilities into language that business and operational buyers understand and value. Customer & Market Insights: Develop a deep understanding of our customers, buyers, competitors, and markets, bringing those insights back to product, sales, and leadership to improve strategy and positioning. Cross-Functional Leadership: Serve as the product marketing owner across the organization, working closely with sales, product, customer success, and executive leadership to ensure a consistent and compelling market narrative. Thought Leadership: Support SWARM's presence at industry events, conferences, customer meetings, and other forums by developing the messaging and stories that establish SWARM as a leader in AI-powered operational decision making. What You Bring Experience: 8+ years of B2B product marketing experience, with demonstrated experience owning positioning and go-to-market strategy for complex technology products. Product Marketing Leadership: Proven ability to build product positioning and messaging from the ground up and translate strategy into practical, customer-facing execution. B2B Technology: Experience marketing enterprise SaaS, AI, analytics, optimization, decision intelligence, or other technically complex products. Industry Experience: Experience in industrial technology, agrifood/agtech, manufacturing, supply chain, logistics, or another operationally complex industry is strongly preferred. Storytelling: Exceptional ability to simplify complex technical concepts into clear, compelling stories focused on customer outcomes rather than technical specifications. Commercial Orientation: Strong understanding of how product marketing supports enterprise sales, including buyer personas, value propositions, competitive differentiation, sales enablement, and go-to-market strategy. Builder Mentality: Comfortable operating in an early-stage environment where the playbook does not yet exist; able to move from strategy to execution without needing a large team or extensive resources. Communication: Strong executive presence and the ability to work effectively with technical teams, salespeople, customers, and senior leadership. Ownership: Self-directed, highly organized, and comfortable taking responsibility for defining the work, setting priorities, and driving projects through completion. Work Arrangement: Remote, Contractor #J-18808-Ljbffr Gofractional