California Licensed Salesforce Consultant

Bridging business and technology, the remote Salesforce Techno-Functional Consultant will drive customer understanding and journey optimization strategies, define implementation architecture for Salesforce Marketing Cloud, and analyze customer behavior to improve marketing solutions. Key responsibilities Drive customer understanding and journey optimization strategies by translating business goals into scalable Salesforce solutions Define and design end-to-end implementation architecture for Salesforce Marketing Cloud initiatives Analyze and interpret customer behavior and causality data to generate actionable insights and improve journey performance Required qualifications 5+ years of experience in Salesforce with strong exposure to Marketing Cloud Proven experience in techno-functional roles, handling both business requirements and technical implementations Hands-on expertise in Journey Builder, Automation Studio, and Email Studio Strong understanding of customer lifecycle management and omnichannel marketing strategies Experience in data analysis and deriving actionable insights, with SQL and data modeling preferred