Regional Performance Marketing Strategy Lead

About the role Uber’s Paid Marketing team helps drive growth for millions of customers and earners around the world. We’re looking for a senior performance marketing strategist to lead paid marketing strategy for Delivery in our largest mega-region, the Americas. In this role, you’ll sit at the intersection of business strategy, analytics, and paid media. You’ll identify the biggest growth opportunities for Delivery, determine where Paid can have the greatest impact, and shape how we invest across markets and channels. You’ll partner with regional Delivery leaders, global channel teams, Science, Finance, and other cross-functional teams to turn complex business problems into clear strategies and investment decisions. This is a strategy role, not a campaign execution role—you’ll be expected to bring a strong analytical point of view, challenge existing plans, and drive decisions across a highly cross-functional organization. What you'll do Lead Paid Marketing Strategy Translate Delivery business priorities into cross-channel paid growth strategies across the Americas. Determine where and how Paid should invest across markets, channels, audiences, and initiatives. Identify, test, and scale new approaches to drive incremental Delivery growth. Drive Data-Driven Growth Decisions Analyze performance and business trends to identify opportunities, risks, and root causes. Use paid marketing fundamentals, acquisition economics, and measurement insights to evaluate investment tradeoffs. Turn complex analysis into clear recommendations and decisions for senior stakeholders. Influence Cross-Functional Decisions Partner with Delivery, Channel, Science, Finance, and other teams to align on growth priorities. Challenge existing plans and bring a clear Paid point of view to strategic business decisions. Lead senior discussions to prioritize opportunities and align teams on the highest-impact investments. Basic qualifications 7+ years of experience in Performance Marketing, Growth Marketing, Marketing Strategy, Digital Media, or a related analytical growth function. Bachelor’s degree in Marketing, Business, Economics, or equivalent practical experience. Preferred qualifications Experience developing multi-channel paid marketing or growth strategies. Strong analytical and problem-solving skills, with the ability to structure ambiguous problems, form hypotheses, analyze data, and make investment recommendations. Strong understanding of paid marketing fundamentals, including ROAS, acquisition economics, attribution, incrementality, and performance measurement. Experience making or influencing marketing investment and budget allocation decisions. Experience influencing senior stakeholders in a large, matrixed organization. Strong communication skills, with the ability to turn complex analysis into clear recommendations. Experience working across multiple markets or regions preferred. Experience working within the technology industry. Ready to Ride? This isn't the kind of place where you follow a playbook — it's where you help write one. If you're driven by impact, energized by challenge, and ready to shape how the world moves — we'd love to hear from you. You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits. Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence. Ask your Recruiter for details about this role's requirements. Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form. For San Francisco, CA-based roles: The base salary range for this role is USD $169,000 per year - USD $188,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. #J-18808-Ljbffr Sway