Marketing Coordinator

Marketing Coordinator

The Marketing Coordinator provides external and internal marketing, PR, and communications efforts to support Ritter Center's mission.

Essential Job Functions and Responsibilities:

Marketing & Communications Strategy and Revenue Enhancement:

• Develop and execute multi-channel marketing and communications strategies that advance organizational goals, strengthen brand awareness, and support revenue growth.
• Partner with the Development team to promote fundraising campaigns, donor engagement initiatives, the Capital Campaign, and special events.
• Collaborate across departments to market programs, services, grants, and client events, increasing awareness, participation, billable client visits, and media opportunities.
• Ensure consistent brand identity across all communications and marketing materials, including digital assets, print collateral, event signage, apparel, and promotional materials.
• Manage integrated marketing channels, including email, website, social media, digital advertising, and print communications while implementing strategies to increase audience engagement.
• Develop and manage engaging content for the organization's website and social media platforms, maintaining a consistent publishing schedule and responding appropriately to audience engagement.
• Monitor campaign performance and analyze marketing data using Google Analytics, Meta Business Suite, Buffer, Constant Contact, and other tools to measure KPIs and inform future strategy.
• Assist in developing and managing the Development & Marketing budget in collaboration with the Development team.
• Maintain the organization's communications and marketing calendar, ensuring alignment of campaigns, events, and development activities across departments and with key stakeholders.

Content & Digital Asset Management:

• Lead the planning, content development, design coordination, and distribution of the organization's annual report, newsletters, direct mail campaigns, and other key publications, ensuring timely delivery, brand consistency, and audience engagement.
• Secure and coordinate digital advertising placements while overseeing the creation of advertising and promotional materials.
• Manage website content updates and coordinate with vendors and freelancers to develop digital assets, maintaining working knowledge of the organization's CMS and website functionality.
• Serve as the primary content creator at organizational events by capturing photography, video, testimonials, and other multimedia assets.
• Write, edit, and distribute compelling content for email and SMS campaigns, press materials, website content, social media, and other organizational communications.

Public & Community Relations:

• Serve as the organization's primary point of contact for media and press inquiries, cultivating and maintaining relationships with media outlets and community partners.
• Draft, obtain approvals for, and distribute press releases and other media materials to increase organizational visibility and earned media coverage.

Required Qualifications:

• Per OSHA requirements employment at Ritter Center requires compliance with being able to produce a negative TB test prior to the start of employment, as well as being vaccinated against COVID-19 (unless applying for an exemption) per the August 5th, 2021, State Public Order for Healthcare Facilities, providers and employees.
• Bachelor's degree in a related field from an accredited college or university or equivalent experience.
• Minimum 2 years' coordinating marketing/communications/PR functions in a similar role
• Experience promoting programs that provide services for people living in poverty.
• Ability to discern data and draw conclusions to build strategies and drive decision-making.
• Authentic, articulate communicator with excellent verbal, written, and presentation skills.
• Strong project management skills with the ability to work independently and collaboratively while balancing multiple deadlines/priorities.
• Capable in graphic design and editing tools such as Canva and Adobe Illustrator
• Familiarity with MS Office, Monday.com, Google Workspace, Constant Contact, WordPress/WP Engine, DonorPerfect, and social media platforms.
• Must possess a valid California Class C driver's license and have a satisfactory driving record.

Employment Practices: Ritter Center is an Equal Opportunity institution and does not discriminate against any person in employment or in admission, treatment, or participation in its programs and benefits on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran's status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.