Executive Director, Commercial Martech & Field Enablement Lead

Senior Leader For Field-Facing Colleague Engagement And Operations

We are seeking a transformative and strategic senior leader with a wealth of diverse experience to work in close collaboration with BU SVPs and VPs and their leadership teams to develop and lead the vision, strategy, and execution for field-facing colleague engagement and operations to enable exceptional colleague and customer experiences.

This individual will be responsible for significantly elevating the enablement of customer-facing teams and a critical focus of this role is modernizing systems, capabilities and effectiveness through MarTech (Marketing Technology) solutions, including CRM systems, AI-driven tools, and digital engagement platforms.

This leader will ensure that technology investments are aligned with business priorities, enhance field enablement, and deliver measurable outcomes. The role requires close collaboration with not only Business Unit leaders but also with enablement leaders such as IT, SI&A, and Market Access. Responsibilities will also be to design and oversee institution of new programs and offerings as well as the development and implication of required behavior change solutions to ensure transformations are adopted, effectively integrated into work flow, and optimized to deliver continuous improvement in service of the business.

A Typical Day Might Look Like This:

MarTech Strategy & Enablement:

• Develop and implement a comprehensive MarTech strategy to optimize CRM systems, AI-driven initiatives, and digital engagement platforms for field enablement.
• Lead the implementation and integration of CRM technology to support pre-call planning, next-best-action recommendations, and first-call resolution (FCR). Role will also require designing well-rounded engagement solutions to harness entire x functional customer facing team
• Prioritize technology investments based on business needs, ensuring alignment with BU priorities and organizational goals.
• Oversee enablement for AI-driven solutions that enhance customer engagement, improve field productivity, and deliver actionable insights.
• Collaborate with IT, SI&A, and commercial operations teams to ensure seamless integration of tools and technologies into field workflows.
• Drive adoption and utilization of MarTech solutions across field teams, ensuring measurable improvements in engagement effectiveness and operational efficiency.
• Partner with training teams to ensure field colleagues are equipped to harness MarTech tools effectively in their daily activities.

Strategy & Vision:

• Define and communicate the long-term vision for field enablement and engagement strategy across businesses, ensuring alignment with each BU
• Develop a well-rounded strategy for how field-facing colleagues engage customers (HCPs, institutions, payers, and how the organization supports them through tools, training, CRM, and processes.)
• Translate vision into a prioritized roadmap, outlining capabilities, tools, processes, and metrics to optimize over the next 1-3 years.
• Collaborate with BU and enablement leaders to identify business priorities and ensure enablement initiatives address specific needs while maintaining appropriate consistency.
• Design, implement and optimize system for ongoing behavior change to ensure effective adoption and utilization of solutions

Field Enablement & Excellence:

• Lead enablement initiatives for customer-facing colleagues, ensuring they have the tools, processes, and support to deliver differentiated engagements.
• Partner closely with training teams to design and implement programs that address role-specific needs and capabilities, ensuring effective adoption and readiness.
• Define metrics and success criteria and oversee and monitor performance of new solutions
• Drive continuous improvement by identifying gaps in performance or engagement quality and leading interventions such as training (in partnership with training team), process redesign, or technology upgrades.
• Develop operational standards and make recommendations to optimize customer engagements

Engagement Strategy:

• Codify role scope, remits and ways of working across functions and business units (xRole and xBU), ensuring alignment and consistency in engagement approaches where appropriate.
• Support the voice of the customer in the organization, ensuring that we understand the needs of HCPs, institutions, payers, and other pharma customers so they can receive meaningful, consistent, high-quality engagements.
• Partner with commercial, medical, marketing, and enablement teams to ensure a seamless, supportive, and compliant engagement journey that differentiates the company from competitors.
• Lead initiatives to design or optimize engagement models, feedback loops, and metrics.
• Ensure governance and compliance appropriate to the pharmaceutical industry, including adherence to promotional regulations, data privacy standards, and HCP engagement codes.
• Oversee the end-to-end healthcare provider (HCP) experience, ensuring interactions are seamless, supportive, and impactful.

Cross-Functional Leadership & Execution:

• Act as a senior partner across the business, collaborating with leaders in Marketing, Sales, Medical Affairs, Access, Commercial Operations, Compliance, IT/Analytics, and others to ensure alignment of enablement and engagement strategy with business plans.
• Lead and develop a small and high-performing team, fostering a culture of excellence, accountability, and continuous learning.
• Oversee budgeting, resource allocation, vendor/agency relationships, and execution of major projects and initiatives.

This Role May Be For You If :

• You have expertise in CRM technologies, digital engagement solutions, and data/analytics to drive enablement effectiveness.
• You are an exceptional cross-functional collaboration skills, influencing at senior levels, and strong communication and executive presence.
• You demonstrated ability to lead teams, manage change, optimize processes, scale operations, and thrive in a dynamic, regulated environment.

To be considered you have a Bachelor's degree required; MBA or advanced degree preferred. You bring at least 15 years of dynamic experience in the pharmaceutical or biotech industry, with significant leadership experience in commercial, field, enablement, or engagement roles. IT experience, either in role or as part of cross functional team, preferred. You bring a proven track record of developing and implementing enablement, field excellence, and MarTech strategies, particularly CRM and AI-driven solutions, in pharma or life sciences (or analogous regulated industries).