Senior Director, Marketing

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com. The Senior Director, US Marketing – Ottava will lead the downstream owner of US‑specific product marketing, clinical marketing, CoE site management and field marketing. This leader is the primary downstream interface to Global Product Management, Corporate Communications and Branding, while partnering closely with Sales, Customer Success, Professional Education, Sales Enablement and Commercial Operations. The Senior Director will support the development, execution and delivery of all OTTAVA US Marketing strategies, business plans and all aspects of commercial execution. Responsibilities Downstream Product Management & US Value Proposition Localization Own downstream product management and product marketing for the US market, with clear accountability for localizing the OTTAVA value proposition across clinical, economic, and operational dimensions keeping different US stakeholders in mind. Translate global product strategy, roadmap, and evidence into US‑specific value narratives that reflect local clinical practice patterns, customer economics, and buying dynamics. Define how OTTAVA’s value is articulated to different US stakeholders (surgeons, hospital leadership, administrators) across the customer lifecycle. Serve as the primary US voice into Global Product Management and Global Marketing to ensure downstream insights, customer needs and adoption realities inform global priorities. Clinical Marketing & Evidence Translation Lead US clinical marketing strategy focused on converting evidence and real‑world experience into credible downstream value messaging. Engage KOLs, early adopters and clinical experts to generate insights, advocacy, and substantiation aligned to US market needs. Conduct structured clinical and market insight gathering (procedure mix, workflow impact, utilization drivers, competitive context) to inform value proposition evolution. Ensure clinical insights are consistently translated into downstream marketing content and fed back into global product and marketing teams. Centers of Excellence & Customer Advocacy Own the downstream strategy for US customer references and Centers of Excellence with a focus on commercial credibility and proof of value. Define criteria for CoE selection aligned to strategic segments, scalability, and peer influence. Translate CoE experience into repeatable downstream assets (case studies, testimonials, customer stories, executive narratives). Maintain senior clinical and administrative relationships at reference sites to support advocacy, site visits, and peer‑to‑peer influence. Downstream Commercial Interface (Non‑Executional) Build and own a Marketing Plan to define value frameworks, narratives, and content direction that downstream execution teams operationalize. Partner with Commercial Operations and Customer Success to ensure value messaging aligns with onboarding, adoption, and long‑term utilization. Provide strategic input and governance over downstream content to ensure consistency, accuracy and alignment with the localized US value proposition. Monitor downstream performance signals (adoption trends, customer feedback, competitive responses) to continuously refine value articulation. Marketing Communications & US Market Messaging Translate global brand and product strategy into US‑specific messaging frameworks that reflect regional nuances and buying processes. Partner with Global Brand, Corporate Communications, and US stakeholders to ensure consistent, compliant and locally relevant messaging. Co‑develop US campaigns focused on adoption, utilization, and expansion, ensuring alignment with clinical and value narratives. Ensure a coherent, end‑to‑end customer experience through aligned downstream messaging across touchpoints. Qualifications Bachelor’s degree required; MBA or advanced degree strongly preferred. 12+ years of experience in product marketing, downstream product management or commercial marketing in MedTech or complex healthcare markets. Demonstrated success localizing global products into compelling market‑specific value propositions. Strong clinical marketing and KOL engagement experience. Ability to synthesize clinical, economic, and operational inputs into cohesive value narratives. Experienced in leading teams and launching products in large matrixed organizations. Track record in launching complex capital equipment or robotic platforms and surgery procedural marketing. Preferred experience operating in launch‑phase or high‑growth businesses. Strong executive communication and cross‑functional leadership skills. Preferred Skills Brand Positioning Strategy Collaborative Selling Commercial Awareness Content Marketing Cross Sector Collaboration Customer Intelligence Data Analysis Developing Others Digital Marketing Platforms Execution Focus Financial Analysis Financial Competence Inclusive Leadership Industry Analysis Innovation Leadership Operations Management Performance Measurement Sales Promotions Succession Planning Compensation & Benefits The anticipated base pay range for this position is $205,000.00 - $353,050.00. Additional Description for Pay Transparency: Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company’s long‑term incentive program. Eligible time off benefits include vacation (120 hours per calendar year), sick time (40 hours per calendar year; 48 hours for Colorado, 56 hours for Washington), holiday pay (13 days), work, personal and family time (up to 40 hours), parental leave (480 hours within one year), bereavement leave (240 hours), caregiver leave (80 hours), volunteer leave (32 hours), and military spouse time‑off (80 hours). For additional general information on Company benefits, please see the Company website. Equal Opportunity Employer Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. #J-18808-Ljbffr