Marketing Specialist

GENERAL SUMMARY

The Marketing Specialist provides support to Housing New Mexico's Marketing and Communications Department. This position is responsible for a wide range of duties to include, product ordering, clerical support, branding efforts, graphic design, website, social media, eblasts and external communications, photography and video editing, and assisting in event planning and execution. In addition, the role also assists in internal communication efforts and serves as backup for constituent services.


ESSENTIAL DUTIES & RESPONSIBILITIES

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description.

• Event Support:
  • Assist in planning and preparing material for various events (banners, signs, outreach materials)
  • Responsible for photography and videography coverage at events (internal and external)
  • Assist with various initiatives, such as Homeownership Day/Month, Weatherization Day, vendor relations, New Mexico Housing Summit, Open House, Regional Housing Forum
• Graphic Design, Website, Social Media, and Video Editing
  • Creates logo animation designs
  • Designs/edits various marketing materials and booklets
  • Assists with advertising efforts such as billboards, signage, ads, research
  • Assists with branding efforts within Housing New Mexico
  • Designs HubSpot eblast templates
  • Performs website content updates and edits
  • Drafts and posts social media content
  • Designs virtual backgrounds
  • Creates/edits branded PowerPoints
• Promotional/Branded Products:
  • Assists Digital Content Managers with ordering and distributing employee business cards
  • Assists Digital Content Managers with ordering and distributing employee name tags
  • Orders branded promotional items
  • Assists with lender gift ordering, organizing, mailing, and distribution
• Clerical and Administrate Support
  • Assists with scanning, printing, proof reading, template creation and intranet postings
  • Assists with organizing and managing invoices and receipts
  • Monitors department emails (View email address on click.appcast.io inbox) and distributes to team accordingly
  • Update various materials such as the Housing Directory, Style Guide, Social Media Policy, internal and external manuals, and informative packets
• Organization of Product and Supply
  • Organizes and maintains marketing storage room
  • Organizes and maintains fact sheet supply shelf
  • Restocks workrooms with marketing supplies
• Serves as back up to Digital Content Managers for constituent services
• Performs other related duties as assigned that are consistent in nature with the role's primary responsibilities, including support for marketing, communications, outreach, and administrative initiatives as needed
• Employees are required to comply with safety regulations, procedures, and protocols

MINIMUM QUALIFICATIONS

Education and Experience

Associate's degree required, bachelor's degree in marketing, communications, journalism, or related field preferred.

Minimum 2 years of experience in marketing, public relations, communications, or related fields.


Conditions of Employment

• N/A

KNOWLEDGE, SKILLS, and ABILITIES

• Relate to and interact with a non-traditional and diverse customers and employee population
• Work independently
• Balance competing requirements
• Apply listening skills
• Interpret an extensive variety of data and instructions
• Exercise good judgment and focus on detail as required by the job
• Operate standard office equipment, such as computer keyboards and monitors, copiers, scanners, and telephone
• Use (or learn to use) computer software and systems applicable to the position
• Follow oral and written instructions and procedures
• Collect, organize, and interpret data and prepare accurate records
• Organize large volumes of detailed data and information
• Verify and maintain accuracy of detailed data and information, detect data errors
• Meet schedules and deadlines of the work unit
• Maintain well-organized materials, files, systems, and tools
• Adapt to changes in work situations and priorities

Core Expectations

• Provide Exceptional Customer Service to internal and external customers 100% of the time.
• Demonstrate a positive attitude
• Demonstrate respectful behavior
• Foster teamwork and collaboration
• Exhibit honesty and integrity in communications and actions
• Take initiative
• Dependable, Reliable, Adaptable and Productive
• Strive to become the subject matter expert in your position

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is performed in a standard office or indoor environment. Essential functions are regularly performed without exposure to adverse environmental conditions; however, employees may be exposed to minor inconveniences such as occasional noise, exposure to computer screens, crowded working conditions, and/or minor heating, cooling, or ventilation problems.

Employees in the position may be exposed to rude/irate customers, or other individuals.


Employees in this job are occasionally exposed to outdoor environments.


PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Light Work: Performing the essential functions typically requires exerting up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or a negligible amount of force constantly.


The work typically involves talking, hearing, and seeing; keyboarding, typing, and use of a computer monitor, walking, driving, stooping, kneeling, crouching, reaching, climbing, balancing, pushing, pulling, lifting.