Business Development Sales Lead

Business Development Sales Lead – Remote (US time zones) – 7+ years of experience – Full‑time, salaried – $120K+ base salary.

The Role – A scrappy, relationship‑driven builder who thrives in early‑stage environments. The first hire focused on business development and sales, reporting to the SVP of Customer Success and Growth and CEO. You will design and execute the go‑to‑market strategy, identify target organizations, build a qualified pipeline, close the first deals, shape product positioning, recruit design partners, and translate early customer insights into revenue growth. This is a hands‑on, high‑impact role for someone excited to create structure where none exists and drive the company’s earliest market traction.

Key Responsibilities

• Own and execute the entire sales process – from prospecting to closing deals.
• Develop sales messaging, collateral, programs, and software execution tools (CRM, Lead Generation, etc.) to attract and secure member organizations during pre‑product and beta stages.
• Craft compelling value propositions for organizations and their members to encourage adoption of premium features.
• Lead campaigns that recruit membership organizations, increase retention, upsell and cross‑sell opportunities.
• Identify and develop case studies that highlight member organization use cases and benefits, and promote them broadly.
• Achieve sales targets: 15 Member Organization LOIs by Dec 31 2025; 30 Member Organization LOIs by March 31 2026.

Strategic Leadership

• Lead selling initiatives leveraging relationships and introductions to member organizations during pre‑product and beta phases.
• Recruit and manage outside parties/consultants capable of meaningful introductions.
• Partner with Product, Customer Success, and Business Analytics to align the sales funnel and messaging across vertical segments.
• Collaborate with Customer Success and Business Analytics to identify use cases that inform marketing messages and develop case studies to recruit new member organizations and upgrade members to paid subscriptions.

Partnership & Advocacy

• Cultivate long‑term relationships with decision‑makers at member organizations so the platform becomes indispensable.
• Establish advocacy programs where organizations promote premium adoption to their members.
• Travel as needed to conferences to network and promote the product.
• Create and nurture an advisory board of leading executives from member organizations and conduct regular advisor meetings for product updates and feedback.

Experience Required

• Proven track record leading sales, business development, growth, or partnerships in a SaaS or membership‑based business.
• Ability to generate pipeline and close deals without heavy marketing support.
• Entrepreneurial mindset thrives on autonomy, resourcefulness, and creative problem‑solving.
• Experience scaling freemium‑to‑paid subscription models.
• Comfortable working across B2B2C dynamics (acquiring organizations → engaging end‑users).
• Exceptional communicator capable of telling a story, building trust, and inspiring confidence in early customers.
• Startup DNA: hands‑on, resourceful, thrives in fast‑paced environments.

To apply, email your resume to View email address on click.appcast.io .