Marketing Analyst
$35 - $37 per hourRobert Half
Marketing Analyst
Industry: Fortune 500 Media company
Location: New York, NY
Duration: contract until 9/17/27
Pay rate: $35-$37/hr
Interested in this role You can find all the relevant information in the description below.
Position Summary
The Marketing Analyst will support our growth marketing initiatives through campaign performance analysis, reporting, and business insights. This role focuses on entertainment content and marketing effectiveness, helping stakeholders understand campaign performance and optimize investment decisions across our programming.
Key Responsibilities
- Analyze campaign and business performance data for our marketing initiatives.
- Track and report on growth marketing investments and outcomes.
- Monitor the performance of new shows and entertainment programming.
- Consolidate business and marketing performance metrics into actionable reports.
- Partner with marketing teams to evaluate campaign effectiveness.
- Support ongoing planning and performance optimization efforts.
- Maintain and organize data sources used for business reporting and analysis.
Required Qualifications (Must-Haves)
- Strong analytical and problem-solving capabilities.
- Ability to interpret and communicate data-driven insights.
- Collaborative working style with strong stakeholder partnership skills.
- Curiosity and willingness to investigate trends and business drivers.
- Experience working with marketing, customer, or business performance data.
Preferred Qualifications (Nice-to-Haves)
- Experience creating dashboards in Tableau, Looker, or other visualization tools.
- Experience working with entertainment, streaming, media, or consumer-facing products.
- Passion for television, streaming platforms, and entertainment content. xhyhwjd
- Familiarity with marketing analytics and performance reporting.
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