Retail Channel Marketing Manager

Background About ABG American Bath Group (ABG) is a leading manufacturer of bath and shower products, home to a portfolio of premium and value brands including DreamLine, American Standard, MAAX, Aquatic, NexTile, DXV, Maidstone, and others. ABG serves customers across retail, eCommerce, wholesale, and luxury showroom channels, delivering innovative products that span the full spectrum from everyday value to designer-grade luxury. Position Overview The Retail Channel Strategy & Portfolio Manager owns the commercial performance of the company's product portfolio across major home improvement retailers. This role is responsible for analyzing retail assortments, diagnosing SKU-level performance, and developing data-driven recommendations that support product line reviews, SKU rationalization, and portfolio expansion. Serving as a strategic partner to Sales, this role translates POS, inventory, and shopper insights into merchant-ready recommendations that improve assortment productivity, space efficiency, and profitability. This is a sales-adjacent, analytics-driven channel role — not a retail media or campaign execution position. Key Responsibilities Analyze retail assortments, SKU productivity, sales mix, margin contribution, and inventory performance. Lead product line reviews and assortment reset recommendations. Develop SKU rationalization proposals (additions, deletions, substitutions). Build portfolio storytelling for merchant presentations. Partner with Sales on assortment negotiations and growth strategies. Retail Merchandising & In-Store Execution Translate portfolio strategy into merchandising programs and displays. Support planogram placement and reset execution. Evaluate merchandising effectiveness using sales and productivity metrics. Digital Shelf & eCommerce Performance Optimize digital shelf assortment and content quality. Ensure digital execution supports line review and assortment objectives. Analyze conversion and content health metrics. Analytics & Reporting Build dashboards analyzing POS, inventory, and assortment productivity. Translate data into actionable recommendations for leadership. Qualifications Required 6+ years in channel strategy, sales operations, category management, or trade marketing. Direct experience with retail assortments and line reviews. Strong analytical skills (POS, inventory, GMROI). Bachelor's degree in Business, Marketing, or a related field. Preferred Experience with Home Depot, Lowe's, or Menards. Experience in home improvement, bath, kitchen, decor, or adjacent categories. Travel Requirements Up to 15% travel for customer meetings, line reviews, and internal meetings. Success Metrics Assortment productivity and space efficiency gains across managed retailers. Quality and impact of line-review and SKU-rationalization recommendations. Distribution gains and portfolio expansion vs. plan. POS, inventory, and margin performance (including GMROI) of the managed portfolio. Strength of partnership with Sales and cross-functional teams. #J-18808-Ljbffr DreamLine Shower