Social Media Specialist

People Drive Our Success

Are you enthusiastic, highly motivated, and have a strong work ethic? If yes, come join our team! At Cathay Bank – we strive to provide a caring culture that supports your aspirations and success. We believe people are our most valuable asset and we proudly foster growth and development empowering you to achieve your professional goals. We have thrived for 60 years and persevered through many economic cycles due to our team members’ drive and optimism. Together we can make a difference in the financial future of our communities.

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General Summary

Under general supervision and following established policies and department procedures, the Social Media Specialist will provide marketing-related support in the areas listed below.

Essential Functions

• Plan, create, schedule, and publish content across multiple platforms including, Bank’s Facebook, Instagram, LinkedIn, YouTube, and WeChat accounts.
• Execute social media strategy through competitive research, appropriate brand messaging, and audience identification in English and Chinese.
• Monitor social media channels for trends, conversations, and engagement opportunities.
• Build meaningful internal relationships and encourage team members to support online presence through Cathay Bank content sharing.
• Refresh company pages as needed to improve visibility of the company’s social content.
• Monitor all user-generated content (comments, discussions, posts, and reviews) in line with the Bank’s policies for all platforms.
• Create and maintain editorial calendars and distribution schedules in a timely and organized manner.
• Analyze appropriate social media campaign data/metrics to provide insights, optimization recommendations, industry best practices, and business leads.
• Collaborate with internal stakeholders to manage reputation, identify key items, and help create/coordinate future content.
• Support photo/video capture of corporate events, graphic design, and digital marketing campaigns as needed.
• Develop more efficient operational workflows that enhance content creation, publishing, and performance analysis across all platforms.
• Communicate with and manage external vendors and agencies to ensure project deliverables are completed on time.
• Assist in the production of film projects to ensure they align with the company brand’s style.
• Assist with Chinese translation and copywriting.

Qualifications

• Education: B.A. or B.S. in Communications, Marketing, Business, New Media, or Public Relations preferred.
• Experience: Minimum of 2-3 years of proven working experience in social media marketing (including general market and Chinese social media platforms) or as a digital media specialist in a related industry. Banking experience a plus.
• Skills/Ability:
• Excellent verbal and written communication, as well as presentation skills.
• Fluency in reading and writing in English and Chinese (simplified and traditional).
• High proficiency in Word, Excel, and PowerPoint.
• Proficiency in Adobe Creative Cloud and Canva.
• Knowledge of Google Analytics is a plus.
• Detail-oriented with good multitasking and organizational skills.
• Willingness to work overtime occasionally to accomplish and meet deadlines.

Other Details

$31.25 – $35.10 / hour

Pay determined based on job-related knowledge, skills, experience, and location.

This position may be eligible for a discretionary bonus.

Cathay Bank offers its full-time employees a competitive benefits package which is a significant part of their total compensation. It is our goal to provide employees with a comprehensive benefits package to fit their needs which includes, coverage for medical insurance, dental insurance, vision insurance, life insurance, long-term disability insurance, and flexible spending accounts (FSAs), health saving account (HSA) with company contributions, voluntary coverages, and 401(k).

Cathay Bank may collect personal information from potential job candidates and applicants. For more information on how we handle personal information and your applicable rights, please review our California Job Applicant Privacy Policy.

Cathay Bank is an Equal Opportunity and Affirmative Action Employer. We welcome applications for employment from all qualified candidates, regardless of race, color, ethnicity, ancestry, citizenship, gender, national origin, religion, age, sex (including pregnancy and related medical conditions, childbirth and breastfeeding), reproductive health decision-making, sexual orientation, gender identity and expression, genetic information or characteristics, disability or medical condition, military status or status as a protected veteran, or any other status protected by applicable law.

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Poster- English

Poster- Spanish

Poster- Chinese Traditional

Poster- Chinese Simplified

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