Paid Media Buyer
Sunny Health & Fitness, Inc.
Paid Media Buyer
We are seeking a data-driven Paid Media Buyer to manage and optimize our performance marketing campaigns across Google Ads, Bing, Meta, and other paid channels. This role is ideal for someone with a deep understanding of PPC strategy and execution, and who thrives on hitting CPA, ROAS, and lead generation targets.
Key Responsibilities
- Plan, execute, and optimize paid media campaigns across Google Ads, Bing, Meta (Facebook/Instagram), YouTube, and LinkedIn.
- Manage keyword research, audience targeting, ad copywriting, bidding strategies, and campaign testing.
- Monitor campaign performance daily to ensure KPIs (CPA, ROAS, CTR, CVR) are consistently met or exceeded.
- Collaborate with designers and content creators to develop high-converting ad creatives and landing pages.
- Provide regular performance reports and actionable insights using tools like Google Analytics, Looker Studio, and Excel/Sheets.
- Conduct A/B and multivariate testing across ad creatives, copy, landing pages, and bidding strategies.
- Stay current on PPC trends, platform updates, and industry best practices.
Requirements
- 2–4 years of experience managing PPC campaigns, ideally in an agency or fast-paced in-house environment.
- Proven expertise in Google Ads (Search, Display, Shopping), Meta Ads, and other paid platforms.
- Strong analytical skills with experience in Google Analytics, attribution modeling, and conversion tracking.
- Hands-on experience with tools such as Google Tag Manager, Looker Studio, SEMrush, or similar.
- Proficiency in A/B testing and landing page optimization.
- Strong Excel/Sheets skills – pivot tables, data visualization, and forecasting models.
- Google Ads and Meta certifications are a plus.
Benefits:
- Medical, Dental, Vision Insurance: Company covers 80% for employees only.
- Life Insurance: Fully covered by the company
- 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested
- Sick Paid Leave
- 7 Paid Holidays (Eligible after probation period)
- Accrued Vacation
- Company provides discounts for fitness equipment for our employees
Vacancy posted 14 hours ago
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