Marketing Manager

Marketing Manager at AppleOne - West Covina, CA. We are a global leader in high‑quality playground equipment, water park installations, and indoor play structures. Headquartered in Guangzhou, China, we serve clients worldwide and are rapidly expanding our footprint in the United States through our growing California office. Position Summary The ideal candidate is a creative, data‑driven marketer with strong B2B channel experience who is passionate about digital content creation. You will develop and execute marketing strategies that resonate with U.S. audiences, particularly dealers and commercial clients, and tailor messaging for different customer segments. Key Responsibilities Develop and manage the company’s presence across major social media platforms (YouTube, TikTok, Facebook, LinkedIn) with a focus on U.S. market engagement. Optimize the company website for SEO to improve search rankings, visibility, and organic traffic. Plan and manage Google Ads campaigns targeting U.S. B2B audiences; monitor performance and adjust strategies for maximum ROI. Create and analyze monthly marketing performance reports with actionable insights. Review and localize marketing content to ensure cultural relevance and clarity for U.S. audiences. Lead planning and promotion of trade shows and industry events to boost brand visibility and generate leads. Collaborate with cross‑functional teams to align messaging, branding, and campaign execution with business goals. Qualifications Bachelor’s degree in Marketing, Communications, or a related field. 5+ years of marketing experience, with a strong focus on B2B channels and digital marketing. Proven experience in content creation, SEO, and paid advertising (Google Ads, social media). Strong analytical skills and experience using marketing analytics tools. Excellent written and verbal communication skills. Experience working in a multicultural or international business environment is a plus. EEO and Legal Information AppleOne is an Equal Opportunity Employer and welcomes applicants with disabilities and protected veterans. AppleOne participates in the E‑Verify program as required by law. We consider qualified applicants regardless of criminal history in accordance with Fair Chance laws and ordinances, including the Los Angeles County Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act. #J-18808-Ljbffr