Principal, Digital Product Management

Principal, Digital Product Management

The Principal, Digital Product Management leads the overall strategy, goals, and objectives for MedImpact Digital Products and Services. This position will be the leader of digital assets and will drive initiatives with the product management team through the entire product development lifecycle (from discovery to delivery) and build an environment conducive to forming a high-performing team.

The position's focus will be to create a more maneuverable and "next best action" type of experience where consumers/members can find the information and tools they need within only a few clicks and present relevant recommendations personalized to them and their family members and to improve affordability and health outcomes at a scale. Works with a range of internal partners and external partners, gathering their perspectives throughout product roadmap creation and evolution.

Essential duties and responsibilities include the following. Other duties may be assigned.

• This position is responsible for leading the strategy and execution of new product development, product enhancements, extensions and end-of-life to existing products and services from concept through deployment. Ensures products and services are successful, meet corporate operational excellence criteria and yield revenue to meet target goals.

• Leads the research, development and implementation of Digital Products and Services. Identifies, analyzes, monitors and suggests actions for products and services that materially contribute to overall mission and strategy of the company.

• Evaluates new product development opportunities and existing product enhancements/extensions based on a well-defined product criteria.

• Leads the conceptualization, design, product development and implementation of approved new and expanded products & services utilizing industry standard methodologies for product lifecycle management.

• Responsible for the execution of simultaneous products under development, from product concept and approval through deployment. This may include support of: product strategy definition and roadmap; development of marketing and product requirements documents with prioritized features and corresponding justification; prototype development; and development of strong voice of the customer and competitive intelligence. This position will interface with other areas within the company, including IT, Sales & Marketing, Operations, Finance/Analytics and Project Management.

• Provides product management oversight for assigned products and services, including annual strategic product planning; revenue and expense budgeting and forecasting; pricing; sales strategy development and facilitation; product positioning, packaging, and messaging; marketing and sales material development; product training, assessment, and support; RFP support; and product demonstrations.

• Serves as the primary subject matter expert for cross functional business units for product development and management of Digital Products and Services.

• Conducts market and competitive analysis by retrieving information from a variety of sources, including but not limited to proprietary databases, Internet, focus groups and other data sources. Utilizes information retrieved to conduct research and analysis and presents results to leadership and product teams.

• Completes all documentation throughout the product or project lifecycle, including creating business cases, business plans, business requirements, and product toolkits.

Supervisory Responsibilities

Manages assigned staff in the segment area. Responsible for the overall direction, coordination, and evaluation of the unit. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Supports and enforces all company policies and procedures in a fair and consistent manner, taking corrective action whenever necessary.

Client Responsibilities

This is an internal and external client facing position that requires excellent customer service skills and interpersonal communication skills (listening/verbal/written). One must be able to; manage difficult or emotional client situations; Respond promptly to client needs; Solicit client feedback to improve service; Respond to requests for service and assistance from clients; Meet commitments to clients.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

BA/BS Degree; 8+ years related experience and 8+ years of SME in respective area(s); (or equivalent combination of education and experience) If this role has supervisory responsibilities with at least 4+ years leading individual contributors and leaders of leaders; which may be substituted with an appropriate mix of leadership experience and 5 years of MedImpact experience plus an appropriate external leadership training program and internal mentorship with a seasoned leader (VP+ level) that must completed within 12 months in new position.

Computer Skills

To perform this job successfully, an individual should have knowledge of Microsoft Office Suite, Microsoft Project and a working knowledge of systems platforms and new technologies.

Certificates, Licenses, Registrations

• Product Management Certification (e.g. AIPMM, PDMA, Pragmatic Institute) preferred.

• Project Management Professional and Certified Scrum Master certification preferred.

Other Skills and Abilities

• Previous new product development, product management, and sales/marketing experience in the health information technology field required.

• Prior pharmacy benefits management, disease management, healthcare or managed care environment experience strongly preferred.

• Experience in more than one of the following disciplines a plus: Technology Management, Product Marketing, Product Price Management, Finance, Operations.

• Subject matter expertise in product and project lifecycle management and methodologies, continuous quality improvement, and change management.

• Knowledgeable in marketing, including market research, market sizing, targeting, pricing, marketing communications, sales training, and product launch.

• Thorough knowledge of IT systems, applications, databases, architecture, and software development lifecycle, computer engineering.

• General knowledge of finance, including ability to read and understand financial data such as product income statements, ROI analysis, net-present value analysis.

• General knowledge of operations, including scheduling, procurement, manufacturing, test engineering and quality systems preferred.

• Knowledge and experience with Agile product and project management methodologies a must.

• Clear track record for achieving goals and deliverables that meet revenue goals.

Reasoning Ability

• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

• Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.

Language Skills

• Ability to write reports, business correspondence, and procedure manuals.

• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Competencies To perform the job successfully, an individual should demonstrate the following competencies:

Business Acumen

Directing Others

Organizational Agility

Conflict Management

Drive for Results

Political Savvy

Customer Focus

Innovation Management

Strategic Agility

Decision Quality

Managerial Courage

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is regularly required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

This position may regularly be exposed to or encounter moving mechanical parts, high