AVP, Digital Marketing Strategy & Content

About The Role Great people make great properties. As an owner, operator and developer of thriving retail centers in the nation’s top markets, Macerich offers opportunities to work, grow and develop your unique talents. Apply now to help us shape the future of retail real estate while building a meaningful, rewarding and balanced career. The AVP, Digital Marketing Strategy & Content leads Macerich’s digital content strategy, execution oversight and performance across social media, email marketing, website content and other consumer and retailer communication platforms. This role is centered on executional leadership, with a strong emphasis on guiding content development, managing workflows and ensuring channels are aligned, on-brand and performing effectively across the portfolio. The AVP leads a team of digital managers responsible for the writing, posting and deployment of social media and email communications across a group of shopping centers, while also overseeing agency partners and vendors supporting scalable content, social creators, influencers, analytics and related digital communications. In addition, this role is responsible for website content auditing, quality control and scalable content strategy. While local marketing managers own direct website updates, the digital team ensures content standards, consistency and effectiveness across the portfolio. This role is ideal for a leader who can operate both strategically and tactically in a lean, collaborative environment. It is less focused on owning the full marketing technology stack and more focused on leading digital content execution, strengthening team output and driving performance across key consumer-facing channels. The successful candidate must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. What You Will Do Digital Marketing Strategy & Performance Own the overall digital marketing strategy for Macerich, with a focus on social media, email marketing, website content, and key digital platforms as performance drivers. Define goals, KPIs, and reporting frameworks to measure performance, optimize campaigns, demonstrate ROI, and guide continuous improvement. Translate business objectives into actionable digital strategies that drive traffic, engagement, and conversion. Stay ahead of digital trends, platform updates, and best practices, applying insights to evolve strategy and execution. Team Leadership & Sustainability Lead and manage a team of digital managers responsible for executing social media, email, and related digital initiatives. Set clear priorities, workflows, and standards to ensure consistent, high-quality output across centers. Coach, mentor, and develop team members, fostering growth, accountability, and collaboration. Ensure alignment between corporate strategy and local execution. Continually assess team capacity, workflows, and execution models to ensure sustainable performance, effective workload distribution, and long-term team health. Content, Social Media & Short-Form Video Oversee social media strategy, content planning, and publishing across platforms, ensuring brand consistency while allowing for local relevance. Partner with local content creators and vendors to produce engaging short‑form video content, including TikTok, Reels, and emerging formats. Establish creative guidelines, content accuracy standards, and best practices for storytelling, community engagement, and brand compliance. Email Marketing Own the email marketing strategy, including audience segmentation, content planning, testing, and optimization. Ensure email campaigns support leasing, events, promotions, and broader marketing initiatives. Drive continuous improvement in open rates, click‑through rates, and conversion performance. Website Content Strategy & Best Practices Provide strategic oversight of website content best practices to ensure sites effectively support digital marketing initiatives. Establish guidelines for homepage content, landing pages, events, promotions, and evergreen content that drive traffic. Partner cross‑functionally to ensure website content aligns with campaign priorities, SEO considerations, accessibility standards, and user experience best practices. Use performance data and insights to inform ongoing website content optimization. Agency, Vendor & Knowledge Management Manage relationships with digital marketing agencies, vendors, and platform partners, including scopes of work, performance expectations, budgets, and deliverables. Oversee centralized digital documentation, process standards, reporting libraries, and best‑practice resources to support onboarding, continuity, and operational excellence. Platform Ownership & Operations Provide strategic leadership for the CenterLink platform, guiding strategy, adoption, content standards, and ongoing optimization, in close partnership with IT as the platform owner. Lead the strategic use of the Kipsu text concierge platform, ensuring effective use, performance tracking, and integration with broader digital marketing and customer experience efforts, in partnership with IT. Collaborate cross‑functionally to ensure platforms support property teams, retailers, and customer experience goals. The Employer retains the right to change or assign other duties to this position. What You Bring Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field, or equivalent combination of education and experience. 10+ years of progressive experience in digital marketing, with demonstrated leadership across social media, email marketing, website content, and digital platforms. 5+ years of people management experience, including leading and developing managers and building sustainable, high‑performing teams. Proven ability to set and execute enterprise‑level digital marketing strategy that drives measurable business outcomes (traffic, engagement, conversion, ROI). Strong experience defining KPIs, performance dashboards, and reporting frameworks to evaluate effectiveness and guide optimization. Demonstrated success managing multi‑channel digital ecosystems across national and localized executions. Experience partnering with cross‑functional stakeholders (marketing, operations, IT, agencies, vendors) to deliver scalable digital solutions. Strong understanding of content strategy, including social media storytelling, short‑form video, brand governance, and community engagement. Hands‑on experience overseeing email marketing programs, including segmentation, testing, optimization, and lifecycle campaigns. Strategic understanding of website content best practices, including UX considerations, accessibility standards, SEO collaboration, and performance optimization. Proven ability to manage external agencies and platform partners, including scopes of work, budgets, and performance accountability. Excellent leadership, communication, and influencing skills, with the ability to align diverse teams around a shared vision. Strong organizational and operational skills, with experience building processes, documentation, and scalable systems. Macerich’s Total Rewards Best‑in‑class benefits with affordable employee contribution levels Paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually 401(k) match with immediate vesting Ability to purchase company stock at a 15% discount 24 paid volunteer hours and employer charitable match Employee Assistance Program Career‑development resources Comprehensive wellness program including a ClassPass membership And more At Macerich, in‑person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. To that end, we do believe in a healthy work/life balance and are proud to offer Remote Fridays for our Corporate offices and Forever Fridays for our Retail Properties. The compensation for this position is determined based on several factors, including the candidate’s experience, qualifications, and the specific requirements of the role. Final salary offers will be discussed during the interview process and will reflect the candidate’s skills and the company’s compensation structure. Who We Are Macerich is one of the country’s leading owners, operators, and developers of major retail real estate (NYSE:MAC). Our high‑quality retail properties in many of the most affluent and densely populated U.S. markets set Macerich apart. By bringing communities together, we create long‑term value for our shareholders, partners and customers. As we work together to achieve our mission, our shared values drive our progress: Excellence, Relationships, Optimism, Integrity, Empowerment and Fun. Macerich is an Equal Opportunity Employer committed to employing a diverse workforce. Qualified applicants will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status or disability. #J-18808-Ljbffr