Vice President of Sales

*****This is NOT an opportunity to work at ForceBrands*****

About the Opportunity

ForceBrands is partnering with an established, high-growth consumer food company to identify an entrepreneurial Vice President of Sales to lead the commercial development of an exciting new category.

The company has built a strong presence across national retail channels and is making a significant investment in expanding its product portfolio and reaching new consumers.

This is a unique opportunity to build a business within an established organization, helping shape commercial strategy, develop key retail relationships, and drive a major new product launch.

The ideal candidate brings deep experience within frozen foods, particularly frozen novelties or adjacent categories, and has a track record of successfully launching products, opening retail doors, and scaling distribution. This role requires someone who can think strategically while remaining closely involved in execution.

Key Responsibilities

• Lead the development and execution of a comprehensive go-to-market and national sales strategy for a new product category.
• Establish and strengthen relationships with major national retailers across mass, grocery, and natural channels.
• Drive new business development, retail distribution, and commercial launch planning.
• Partner closely with marketing, innovation, product development, and cross-functional leadership to bring new products to market.
• Influence pricing, assortment, product positioning, and retailer-specific strategies.
• Develop customer presentations, account plans, and distribution strategies ahead of key retail planning cycles.
• Identify market opportunities and translate consumer and retailer insights into commercial recommendations.
• Collaborate with internal and external partners to support launch readiness and long-term growth.
• Take hands-on ownership of key commercial initiatives while building the foundation for a scalable sales organization.

Ideal Candidate Profile

• Significant CPG sales experience, ideally within frozen novelties, frozen desserts, ice cream, or closely related frozen categories.
• Proven success launching and scaling consumer products across major national retailers.
• Established relationships with key buyers and category decision-makers across mass, grocery, and natural retail.
• Experience developing pricing, assortment, and go-to-market strategies for new products or categories.
• Strong understanding of retailer planning cycles, distributor relationships, and frozen-category dynamics.
• Ability to work effectively across sales, marketing, innovation, and product development.
• Entrepreneurial mindset with a track record of building businesses or expanding into new categories.
• Comfortable operating in a lean, fast-moving environment and taking direct ownership of execution.
• Strategic thinker with strong commercial instincts, relationship-building capabilities, and a results-oriented approach.

Why This Opportunity?

• Lead the commercial development of a new category within an established consumer brand.
• Help shape the strategy from the earliest stages of commercialization.
• Work closely with senior leadership on a highly visible growth initiative.
• Leverage an existing retail platform while building new customer relationships and distribution.
• Make a meaningful impact on the company's next phase of growth.

This is an opportunity for a builder who is energized by creating something new, developing retail partnerships, and translating a compelling product concept into a scalable business.

Compensation: Competitive executive compensation package; details discussed confidentially.

Location: New York preferred, with flexibility for exceptional candidates.