Senior Product Marketing Manager - GTM Strategy & Execution

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. We are looking for a self-starting, team-oriented, and passionate Senior Product Marketing Manager to join our team focused on GTM strategy and execution. You will act as a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams. In this role, you will own a wide variety of initiatives that support pipeline generation and help drive deals to close. The ideal candidate has a passion for navigating ambiguity, driving clarity, and influencing strategy across the business. Responsibilities Go-To-Market Expertise: Serve as the product GTM expert for stakeholders across product, marketing, and distribution teams for your assigned product line. Sales Enablement & Training: Develop succinct and effective sales training materials (demos, pitch decks, training guides, FAQs, etc.) to make complex suite technology easy for non-technical sales reps to understand and sell. Pipeline Generation & Alignment: Align with named global distribution leaders to drive marketing and sales alignment, execute sales programs, and fuel pipeline growth. Content & Program Creation: Define and build repeatable demos, sales plays, competitive programs, and high-quality content that align with supporting marketing campaigns. Sales Communications: Own key sales updates, announcements, and strategic field communications. Event Strategy & Production: Create, recruit, and produce compelling content for Salesforce events, including World Tours, Dreamforce, webinars, and third-party industry events. Required Skills & Experience Background: 7+ years of experience in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles. Industry Domain: Deep expertise in Salesforce products and/or other SaaS and B2B enterprise technology platforms. Asset Creation: Hands-on experience building a range of marketing assets, including compelling sales plays, enablement materials, succinct slide decks, demo videos, and event/webinar content. Data-Driven Approach: Proven ability to use data and analytics to guide decision-making, with a consistent track record of setting and delivering against measurable marketing metrics. Project Management: Outstanding organizational skills to define, balance, and deliver multiple projects under tight deadlines within a fast-paced environment. Cross-Functional Leadership: Strong track record of establishing strong working relationships with cross-functional teams and aligning global stakeholders. Execution & Drive: Strong collaboration skills with a willingness to drive hands-on tactical execution, navigate ambiguity, and confidently lead new initiatives. Communication & Presentation: Exceptional written and verbal communication skills with the confidence to deliver presentations to audiences of all sizes. Note: Experience will be evaluated based on alignment to the core competencies for the role (including extracurricular leadership roles, military experience, volunteer work, etc.). Benefits & Perks Salesforce offers comprehensive benefits designed to support you and your family. Visit Salesforce Benefits for a full breakdown, including: Wellbeing reimbursement Generous parental leave Adoption assistance & fertility benefits Healthcare coverage and retirement plans Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. 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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: #J-18808-Ljbffr Salesforce