Vice President of Sales & Marketing

Job Description

Shape the strategy. Develop the talent. Drive results across a growing hotel portfolio.

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StepStone Hospitality is seeking an experienced Vice President of Sales & Marketing who brings strategic vision, a strong record of hotel sales leadership, and a commitment to helping property teams succeed.

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Reporting directly to and working closely with our Chief Operating Officer, you will guide sales and marketing strategy across our hotel portfolio while staying actively involved in execution. You will work alongside hotel leaders, sales teams, operations executives, and revenue management to identify opportunities, strengthen market positioning, and deliver profitable revenue growth.

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This is an opportunity to make a meaningful contribution to a growing hotel management company—with direct access to executive leadership and the ability to influence strategy, develop sales talent, and improve performance across multiple properties. The ideal candidate enjoys being in the hotels, building relationships, coaching teams, and turning market insights into measurable results.

What You’ll Lead\n

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• Sales and marketing strategy: Develop, implement, and refine plans that reflect each hotel’s market, business mix, competitive position, and revenue opportunities.
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• Performance and accountability: Establish clear priorities with hotel sales leaders, monitor progress against revenue goals and sales activity expectations, and help teams adjust their approach to achieve results.
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• Talent and development: Support the hiring of Directors of Sales & Marketing and sales team members. Coach leaders, conduct sales training, and participate in client sales calls to strengthen team effectiveness.
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• Revenue collaboration: Partner with operations leadership, General Managers, and revenue management on segmentation, pricing, group bookings, corporate rate negotiations, and opportunities to grow revenue.
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• Market intelligence: Use STR/STAR reports, TravelClick data, readerboard intelligence, and other tools to identify opportunities, improve competitive performance, and maximize RevPAR and total revenue.
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• Sales deployment: Evaluate how sales teams are structured and where they focus their efforts, aligning resources and account coverage with each hotel’s strongest opportunities.
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• Property support and operating standards: Conduct regular hotel visits to review performance, address challenges, implement sales and marketing standards, and support execution.
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• Marketing investment: Help develop marketing budgets and evaluate the return on promotional activities, marketing spend, trade shows, and industry conferences.
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• Sales incentives: Track sales bonus program results and reinforce alignment between individual goals and hotel performance.
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• Company growth: Assess market conditions and competitive opportunities to inform the evaluation of potential hotel acquisitions.
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What You Bring\n

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• At least 10 years of progressively responsible hotel Sales and Marketing experience, including substantial experience as a Director of Sales & Marketing in midsize to large, branded, full service hotels, with catering and banquet operations. 
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• Proven regional or corporate sales and marketing leadership across multiple hotels with a third-party hotel management company. Experience at the Vice President or Regional Vice President level is particularly relevant.
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• Experience with brands such as Marriott, Hilton, and IHG , including hotels with 50,000 square feet or more of meeting space and a substantial contribution from group business.
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• A strong understanding of market segmentation, pricing, forecasting, budgeting, and the connection between sales strategy and hotel profitability.
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• Working knowledge of TravelClick Demand360 and Agency360, STR reports, readerboard intelligence, Delphi, and Marriott CI/TY , along with strong proficiency in ProfitSword , including budgeting and forecasting.
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• A demonstrated ability to turn market opportunities into practical action plans and measurable results.
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• Strong communication, coaching, and leadership skills, with the ability to develop teams of varied backgrounds and experience levels, build productive relationships, and hold others accountable.
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• The initiative to work independently, the judgment to collaborate effectively, and the ability to manage competing priorities while remaining attentive to execution and detail.
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• The flexibility to work from multiple locations and travel extensively, up to 75%, to support hotel teams across the U.S. and our home office in Providence, Rhode Island.
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A degree in hospitality, business, marketing, or a related field—or equivalent professional experience—is desired.

Compensation\n

We offer a competitive base salary and bonus structure commensurate with experience.

Make Your Next Move with StepStone\n

If you have successfully led sales and marketing across multiple full service hotels and want to help shape the direction of a growing organization, we invite you to apply.

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Experience the StepStone Difference.

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StepStone Hospitality is an Equal Opportunity Employer.