Digital Marketing Senior Specialist

Company Cox Automotive - USA Job Family Group Marketing Job Profile Digital Marketing / Communications Sr Specialist Management Level Individual Contributor Flexible Work Option Can work remotely but need to live in the specified city, state, or region Travel % Yes, 5% of the time Work Shift This position is remote/work from home. If near our Atlanta office, the role will be hybrid. The Senior Specialist, Digital Marketing / Communications – Email, SMS & Organic Social conducts day-to-day channel operations for email marketing, SMS communications, and organic social media across Cox Automotive’s enterprise B2B portfolio. This role independently executes campaigns for a broad range of brands and products, handling end-to-end campaign development including audience strategy, content optimization, journey design, testing, and performance analysis. The Senior Specialist identifies opportunities to improve engagement and deliverability, proactively recommends new strategies and content approaches, and contributes to the innovation roadmap for channel technologies and platforms. The ideal candidate brings demonstrated expertise in email marketing, SMS, and organic social execution, with the ability to independently run complex, multi-brand campaigns and proactively recommend improvements. This individual partners closely with 82 auction locations and Key Account Marketing teams, creative teams, marketing automation specialists, analytics, agency partners, and fellow digital marketing professionals to translate business objectives into high-performing channel campaigns, and identifies new industry trends and technologies that can strengthen Cox Automotive’s owned channel presence. Conduct end-to-end email campaign execution for a broad range of brands and products, including audience segmentation, journey design, template development, content optimization, QA, deployment, and post-send analysis. Design nurture programs for different audience segments and lifecycle stages, building progressive engagement sequences that drive conversion and retention. Implement progressive profiling strategies to enrich contact data over time and improve personalization capabilities across email campaigns. Execute re-engagement campaigns for inactive subscribers, testing content approaches, subject lines, and send timing to recover audience attention. Proactively recommend new email strategies, content formats, and automation approaches to amplify engagement and drive toward business objectives. Execute SMS campaigns across a broad range of brands, handling message creation, audience targeting, compliance management, and delivery optimization. Design trigger-based SMS programs for time-sensitive updates, alerts, and event-driven communications across the customer lifecycle. Monitor carrier-level delivery performance, identifying and resolving issues by carrier to maintain high deliverability rates. Identify new SMS capabilities and emerging messaging technologies, translating them into actionable test proposals and implementation plans. Execute organic social media campaigns across platforms such as LinkedIn, Facebook, Instagram, and other relevant channels for a broad range of brands and products. Develop platform-specific content approaches recognizing different audience behaviors, content formats, and algorithmic requirements across LinkedIn, Facebook, Instagram, and emerging platforms. Conduct social listening to monitor brand mentions, sentiment trends, and trending topics, surfacing insights that inform content strategy and messaging. Coordinate organic social content calendars with campaign timelines, product launches, and cultural moments, ensuring consistent publishing cadence. Proactively report on organic social performance by platform and brand, providing data-driven improvement recommendations on content mix, posting cadence, and engagement tactics. Performance Analytics & Cross-Channel Optimization Conduct performance monitoring across email, SMS, and organic social channels, tracking deliverability, engagement, conversion, and audience growth metrics. Develop and maintain cross-channel performance dashboards offering visibility into trends, audience responsiveness, and campaign effectiveness. Execute A/B and multivariate tests across all three channels, documenting results and socializing learnings with the broader team. Identify new industry trends and technologies impacting email, SMS, and social channels, and translate them into actionable plans for improving campaign performance. Contribute to the innovation roadmap for channel technologies, automation capabilities, and platform features, evaluating new tools for potential adoption. A competitive salary and top-notch bonus/incentive plans. Exceptional work-life balance, flexible time-off policies and accommodating work schedules. Generous 401(k) retirement plans with company match. Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. Bachelor’s degree in related discipline and 4 years’ experience in a related field. or 8 years’ experience in a related field. Experience in digital marketing with a demonstrated focus on email marketing, SMS, and/or social media execution across multiple brands or platforms. Proven track record of independently executing complex, multi-brand campaigns with measurable engagement and performance improvements. Strong proficiency with Salesforce Marketing Cloud, including campaign setup, journey building, audience segmentation, automation, and deliverability management. Demonstrated expertise with social media management tools and platforms (LinkedIn, Facebook, Instagram) including content scheduling, community monitoring, and social listening. Proficiency with HTML and CSS for email template development and troubleshooting. Experience with analytics and reporting tools for measuring email, SMS, and social performance; Proficiency with Microsoft Office (Excel, PowerPoint) and project management tools such as Monday.com. Strong analytical skills with the ability to interpret cross-channel performance data, identify trends, and formulate optimization strategies. Excellent written communication skills, including the ability to craft and refine channel content and present performance findings to stakeholders. Proven project management skills with close attention to detail and the ability to manage competing priorities under minimal guidance. Collaborative mindset with the ability to work effectively across cross-functional teams, agencies, and brand stakeholders. Travel : 5% Drug Testing Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited. seven paid holidays throughout the calendar year; Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.EOE, including disability/vetsApplicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.