Content Development & Social Media Manager

Content Development & Social Media Manager Reports to: Vice President, Marketing, Legence Position Type: Direct-Hire / Full-Time Location: Remote; Ability to Travel up to 10% Position Overview: Legence is seeking an experienced Content Development & Social Media Manager to lead the development and activation of compelling content across Legence and its portfolio of Business Unit brands. This is a highly collaborative, hands-on role for a strong writer, storyteller, and social media strategist who can translate complex technical expertise, projects, and business priorities into clear, engaging content for a range of audiences and channels. This individual will help bring consistency and scale to social media across a multi-brand organization. They will partner closely with Business Unit marketing contacts, subject matter experts, executives, creative resources, communications, and the enterprise marketing team to strengthen the visibility of Legence and its companies while preserving the distinct expertise and voice of each brand. Experience within construction, engineering, architecture, consulting, energy, the built environment or another complex B2B industry is strongly preferred. Key Responsibilities Content Strategy & Development Develop high-quality content that strengthens the visibility, reputation, and market positioning of Legence and its Business Units. Proactively identify compelling stories, projects, expertise, trends, and perspectives from across the enterprise and turn them into meaningful marketing content. Write and edit content across a variety of formats, including: Website and landing page copy Thought leadership articles Case studies and project profiles Social media content Executive and subject matter expert thought leadership Email and digital campaigns Industry and end-market content Marketing collateral Video scripts and supporting copy Press releases Campaign messaging Interview executives, technical leaders, subject matter experts and project teams to develop credible, differentiated content. Translate complex engineering, construction, maintenance, sustainability, energy, and technical concepts into clear, compelling stories for both technical and nontechnical audiences. Repurpose strong content across multiple formats and channels to extend its value and reach. Maintain editorial quality and ensure content reflects appropriate voice, messaging and brand standards while recognizing the distinct identities of individual Business Units. Partner with marketing, communications, and creative teams to identify opportunities for integrated campaigns and storytelling. Social Media Strategy & Management Help lead and execute social media strategy across Legence and supported Business Unit brands, working alongside the communications team who leads culture, recruiting, and investor related content. Develop and maintain editorial calendars in collaboration with Business Unit marketing contacts, communications, and enterprise stakeholders. Manage the development, review, approval, scheduling, and publishing of social content. This role is not managing direct reports or a team. Draft and edit social copy spanning corporate and industry content, projects, thought leadership, services, and Business Unit stories. Adapt content appropriately across Legence and Business Unit channels while maintaining alignment with enterprise brand and messaging standards. Manage day-to-day social media workflows using Sprout Social and Asana. Coordinate with creative resources on social graphics, photography, video, and other visual assets. Support employee advocacy and amplification programs designed to expand the reach of Legence and Business Unit content. Monitor social channels, comments, messages, mentions and relevant industry conversations, escalating issues when appropriate. Identify opportunities to amplify strong Business Unit stories across enterprise channels. Campaigns & Digital Content Partner with the broader marketing team to develop integrated content campaigns supporting priority markets, services, business initiatives and growth objectives. Develop content that can be activated across social, web, email, thought leadership and other digital channels. Support campaign development and execution through HubSpot, where appropriate. Collaborate with marketing and Business Unit teams on targeted thought leadership and campaigns tied to services and priority market sectors. Apply SEO and emerging AI-search/GEO best practices to digital content to strengthen discoverability. Identify opportunities to extend the life and value of content by strategically repurposing it across audiences, brands and channels. Analytics & Optimization Track and evaluate content and social performance to understand which topics, formats and channels generate the strongest engagement and results. Use insights from Sprout Social, web analytics, HubSpot, and other available platforms to continuously improve content strategy. Evaluate performance across content categories, formats and Business Units. Translate data and performance trends into clear recommendations for future content, campaigns and channel strategy, aligning with Legence's Data and Analytics Manager. Qualifications Required 5-8 years of professional experience in content development, content marketing, social media, digital marketing, communications, or a related discipline. Exceptional writing, editing and storytelling skills, with a portfolio demonstrating the ability to communicate complex subjects clearly and compellingly. Demonstrated experience developing content for multiple formats, audiences, and digital channels. Hands-on experience managing corporate or B2B social media channels and editorial calendars. Strong understanding of how content, social media, and digital channels work together to build brand visibility and support broader business objectives. Excellent project management and organizational skills with the ability to manage multiple simultaneous priorities and deadlines. Strong interpersonal skills and the ability to develop productive relationships across functions, businesses, and levels of an organization. Ability to work independently, proactively identify opportunities, and move projects forward without extensive direction. Preferred Experience within construction, engineering, architecture, consulting, energy, sustainability, commercial real estate or another technical B2B environment. Experience working within a multi-brand, multi-business or decentralized enterprise organization. Experience supporting multiple businesses with different audiences, priorities, and levels of internal marketing support. Experience with Sprout Social or a comparable enterprise social media management platform. Experience with Asana or another enterprise work management platform. Experience with HubSpot or comparable marketing automation technology. Familiarity with web CMS platforms, SEO, AI search/GEO principles, digital analytics and content performance measurement. Experience developing executive and subject matter expert thought leadership. Experience supporting employee advocacy or social amplification programs. Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations or a related discipline, or equivalent professional experience. Compensation Suggested salary range: $115,000-$130,000 #LI-CC1 #LI-Remote #J-18808-Ljbffr