Product Marketing Manager

Job Description

Job Description

Who Our Client Is

Our client is a mission-driven organization focused on helping companies unlock the power of their people. They value clarity, impact, and customer insight, and they build solutions that drive meaningful business outcomes.

What Our Client Needs

Our client is hiring a Product Marketing Manager to define positioning, shape messaging, and lead go to market efforts for new and existing offerings.

Who You Are

You are a strategic thinker who understands markets and customers. You translate insights into clear messaging. You are comfortable working cross functionally and engaging directly with customers. You are curious, analytical, and interested in using AI tools to improve how you work.

What You’ll Do

• Own product positioning, messaging, and narrative development across offerings
• Maintain and evolve core messaging based on market and customer insights
• Lead go to market strategy and execution for new products and features
• Define target customers, segments, and personas
• Create sales and marketing materials including product videos, collateral, and playbooks
• Conduct customer, market, and competitive research to inform strategy
• Build systems to capture voice of customer insights
• Develop competitive materials such as battle cards and comparison content
• Enable sales teams with messaging, training, and tools to improve win rates
• Partner with Product Management to influence roadmap and align messaging
• Support product adoption and retention through targeted campaigns
• Measure performance of launches and campaigns across key metrics

What You’ll Need

• 3 or more years of experience in product marketing or product management in a B2B environment
• Strong understanding of market landscapes and product positioning
• Experience creating go to market strategies and sales enablement materials
• Ability to engage with customers and translate insights into action
• Strong analytical skills with proficiency in Excel and PowerPoint
• Interest in leveraging AI tools to improve efficiency and effectiveness
• Experience with HR technology, design tools, marketing automation platforms, or Salesforce is a plus

What They Offer

• $80,000 to $95,000 base salary
• Comprehensive benefits package
• Mission-driven culture focused on helping organizations unlock the power of their people
• Remote-first flexibility
• Opportunities for professional growth and advancement

Please Note: This role is available for remote work only in the following U.S. States: Arizona, Delaware, Florida, Georgia, Indiana, Maryland, Michigan, North Carolina, Nebraska, New Jersey, New York State excluding NYC and Long Island, Pennsylvania, South Carolina, Tennessee, Texas, and Wisconsin. If you reside outside of these locations, you will not be considered for this role.

Equal Opportunity Statement

Our client believes that diversity fuels innovation, strengthens teams, and drives success. They are committed to fostering a workplace where every individual—regardless of background—feels valued, respected, and empowered to thrive. Discrimination or harassment of any kind is strictly prohibited.

Our client does not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ethnicity, age, disability, veteran status, marital status, or any other characteristic protected by applicable laws. Their commitment extends beyond compliance; they actively cultivate an inclusive culture where diverse perspectives are welcomed, and every employee has an equal opportunity to contribute and succeed.