Marketing Manager - Product & Shopper

Description Rosina Food Products is growing, and we’re looking for a strategic and innovative Product & Shopper Marketing Manager to join our Marketing team. This role is ideal for someone who thrives at the intersection of product innovation, retail strategy, shopper insights, and brand activation. You’ll play a key role in driving retail growth, launching new products, and creating impactful shopper marketing programs that bring our brands to life both in-store and online. What You’ll Do Product Strategy & Innovation Lead product positioning and go-to-market strategy for assigned categories Drive commercialization efforts from concept through launch Translate consumer insights and market trends into actionable product strategies Partner closely with R&D, culinary, and sales teams to develop winning products Shopper & Retail Marketing Develop retailer-specific marketing and growth strategies Own shopper marketing activation calendars and promotional plans Execute merchandising, retail media, and in-store activation programs Support key account planning and customer sell-in strategies Activation & Execution Lead integrated marketing programs across digital, retail media, and in-store channels Manage agency partners and collaborate with cross-functional teams Ensure strong brand consistency and execution across all shopper touchpoints Performance & Optimization Analyze program performance, ROI, and retail impact Monitor category trends, shopper behavior, and competitive activity Continuously optimize campaigns and activation strategies Qualifications 5–8+ years of experience in CPG marketing, shopper marketing, or trade marketing Experience developing successful shopper marketing programs with measurable retail results Strong understanding of retail strategy, merchandising, and promotions Experience partnering with sales and supporting major retail accounts Excellent project management and communication skills Food manufacturing or frozen food industry experience preferred Experience with retail media and digital activation is a plus Ability to travel approximately 20% Benefits Competitive salary and bonus opportunity - $95,000-$110,000/yr Medical, dental, and vision insurance 401(k) with company match Paid vacation and sick time Career growth and leadership development opportunities Collaborative, family-oriented culture Opportunity to make a direct impact within a growing organization #J-18808-Ljbffr